CRM & Email Marketing Executive

CRM & Email Marketing Executive

Reports to:

Head of Sales and Marketing

Type:
Full-time, Permanent

Salary: 28,000 per annum

We are looking for a highly organised, data-driven CRM & Email Marketing Executive to own our Hub Spot CRM and manage highly targeted email campaigns. This role is central to driving high-quality lead generation, improving funnel performance, and ensuring our sales team have clean, accurate data and well-nurtured pipelines.

You will manage the full CRM ecosystem, oversee data hygiene and segmentation, build email campaigns and automation workflows, and deliver insights that improve both candidate and client acquisition.

• Maintain, configure, and optimise Hub Spot CRM, including contact/company records, pipelines, deals, and activity tracking.
• Build and manage lists, segments, forms, landing pages, workflows, and sequences.
• Ensure consistent data practices and CRM adoption across sales and marketing teams.
• Manage integrations with websites, and third-party marketing tools.

• Plan, build, and execute email campaigns aimed at generating new client and candidate leads.
• Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects).
• Write, design, and test email templates with strong CTAs and personalised messaging.
• Conduct A/B tests to optimise open rates, click rates, and conversion performance.
• Monitor and improve email deliverability and compliance (GDPR).
• Manage email deliverability, sender reputation, and compliance (GDPR).

• Conduct regular CRM audits to ensure accurate, complete, and de-duplicated data.
• Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.
• Enrich contact records through research, integrations (AI), and data tools.
• Maintain reporting accuracy.

• Support inbound and outbound lead-generation initiatives through lists, automation, email sequences, and form optimisation.
• Build flows that convert website visitors, candidates, and prospects into qualified leads.
• Optimise landing pages, forms, CTAs, and website conversion paths for higher lead volume.
• Collaborate with sales team to ensure timely follow-up on new leads.
• Track conversion paths and recommend improvements to drive higher-quality lead flow.

• Develop and maintain dashboards reporting on CRM and email performance.
• Track key metrics, including:
  • Email engagement (opens, clicks, replies)
  • Lead volume and quality
  • Contact lifecycle movement
  • Conversion rates across funnel stages
• Provide insights and recommendations to improve campaign targeting and effectiveness.