CRO Analyst

If you're passionate about conversion rate optimisation, digital customer experience, and using data to shape commercial decisions, this is an excellent opportunity to join a well-established eCommerce business. You'll play a key role in driving online performance, influencing website improvements, and helping deliver a best-in-class customer journey through testing, insight, and experimentation.

This organisation is a recognised UK retail brand with a strong digital presence and a continued focus on enhancing the online customer experience. They invest heavily in their eCommerce capabilities and place data-driven decision making at the heart of their digital strategy. You'll join a collaborative team where experimentation, innovation, and continuous improvement are actively encouraged. The business offers an inclusive culture, strong leadership, and clear opportunities for career development.

As a CRO Analyst, you will support and deliver conversion rate optimisation initiatives across key digital platforms.

Responsibilities include:

• Analysing customer behaviour to identify opportunities to improve conversion and user experience
• Using tools such as heatmaps, session recordings, funnel analysis, and user research to generate actionable insights
• Designing, coordinating, and evaluating A/B tests and other experimentation programmes
• Prioritising optimisation opportunities based on commercial impact and customer insight
• Working closely with Trading, Product, Design, and Digital teams to implement improvements
• Monitoring performance, measuring ROI, and reporting on testing outcomes
• Conducting competitor analysis and market research to support optimisation strategies
• Contributing to the ongoing development of a mature test-and-learn culture

• Strong commercial experience within CRO, eCommerce analytics, or digital optimisation
• Hands-on experience with CRO platforms such as Contentsquare, AB Tasty, or similar tools
• Understanding of customer journey analysis, UX principles, and online user behaviour
• Comfortable interpreting data and translating findings into business recommendations
• Experience presenting insights and test results to stakeholders
• Excellent attention to detail and strong organisational skills
• Ability to manage multiple priorities in a fast-moving digital environment
• Experience with Google Analytics, Excel, or other web analytics tools
• Understanding of SEO principles
• Familiarity with project management tools such as

• Salary up to £40,000
• Performance-related bonus
• Generous annual leave allowance
• Pension and life assurance
• Staff discounts and additional lifestyle benefits
• Ongoing learning and development opportunities
• Clear progression within a growing digital function