Web Analyst
Listed on 2026-09-13
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IT/Tech
Data Analyst, Digital Marketing
Web Analyst £30,000 - £34,000
Hybrid - Manchester (2x days per week)
This is an excellent opportunity for an aspiring Web Analyst to join a growing analytics function where you'll work with GA4, SQL, Big Query, and CRO initiatives to improve digital performance. You'll gain hands-on exposure to experimentation, stakeholder engagement, and data-driven optimisation within a supportive and collaborative environment.
The Company
They are a large, established organisation with a strong focus on digital transformation, analytics, and continuous improvement. With a significant online presence and ongoing investment in data capabilities, they are committed to using insight to enhance customer experiences and business performance. Their Data & Insights team plays a key role in shaping digital strategy and driving evidence-based decision-making across the organisation.
The Role
You will support the web analytics and conversion rate optimisation function, helping stakeholders understand website performance and identify opportunities for improvement.
Responsibilities include:
- Analyse website performance and user behaviour using GA4
- Support A/B testing and experimentation programmes through data analysis and insight generation
- Evaluate test outcomes and provide recommendations to improve website performance
- Identify optimisation opportunities across digital customer journeys
- Query and manipulate data using SQL and Big Query
- Produce reports, dashboards, and actionable insights for stakeholders
- Collaborate with digital, marketing, and product teams to support business objectives
- Utilise modern analytics and AI tools to enhance analysis and productivity
Your Skills & Experience
- Strong working knowledge of GA4
- Commercial experience within web analytics or a broader analytics role with exposure to digital data
- Good SQL skills and experience working with large datasets
- Strong analytical and problem-solving capabilities
- Ability to communicate insights clearly to both technical and non-technical stakeholders
- Experience translating data into actionable recommendations
Desirable:
- Experience with Google Tag Manager (GTM)
- Exposure to Big Query
- Knowledge of CRO, experimentation, or website optimisation methodologies
What They Offer
- Salary of £30,000 to £34,000 depending on experience
- Hybrid working, with 2 days per week in their Manchester office
- Exposure to leading web analytics, experimentation, and optimisation projects
- Opportunity to develop expertise in GA4, Big Query, SQL, and digital analytics
- Clear career progression within a growing analytics function
- Supportive team culture with investment in professional development and learning
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