Senior CRM Coordinator

Location:

Blackpool (hybrid – 3 days onsite)

A well-established UK retail business is looking to hire a Senior CRM Coordinator to support and develop its CRM activity across email, SMS, and direct mail.

This role is hands-on and suited to someone looking to take the next step in their CRM career, with responsibility for day-to-day execution as well as contributing to CRM strategy. You’ll work closely with CRM and marketing stakeholders, focusing particularly on lifecycle and automated campaigns.

• Deliver and optimise CRM campaigns across email, SMS, and direct mail
• Support the build and ongoing optimisation of lifecycle and automated journeys
• Own CRM campaign planning and execution from brief to delivery
• Produce reporting and analysis to track performance and inform decisions
• Work closely with wider marketing and digital teams

• Minimum 2 years’ experience in a CRM or lifecycle marketing role
• Hands-on experience with CRM or ESP platforms (e.g. Bloomreach or similar)
• Strong Excel skills and confidence working with campaign data
• Experience using analytics tools such as Google Analytics
• Background in retail, ecommerce, or multi-channel environments preferred