Brand Marketing Executive - Gola

With an enviable portfolio of leading footwear brands, Jacobson Group is a recognised leader within the footwear industry. We are seeking a creative, commercially minded and enthusiastic Brand Marketing Executive to join our team at our Rawtenstall Head Office and help drive the continued growth of Gola, one of Britain's most iconic sports and lifestyle brands.

This is an exciting opportunity for an ambitious marketing professional to gain broad exposure across brand marketing, PR, events, digital marketing, content creation and international brand development.

Working closely with the wider marketing, sales and creative teams, you will play a key role in delivering engaging marketing campaigns and supporting Gola's presence across the UK and international markets.

The role may require UK and international travel.

As Brand Marketing Executive, you will:

• Support the development and execution of Gola's brand marketing strategy.
• Assist in the creation and management of seasonal marketing campaigns, brand collateral and visual merchandising materials.
• Work closely with the in-house creative team to develop point-of-sale materials and marketing assets for retail partners.
• Coordinate marketing activity with Gola's international agents, distributors and business partners.
• Organise and support B2B customer events, trade shows and brand presentations.
• Develop and coordinate marketing communications across PR, media, digital and SEO channels.
• Create engaging content for Gola's websites, including Gola UK, Gola EU and Gola USA.
• Work with PR agencies and media partners across multiple international markets.
• Represent the Gola brand at industry, media and PR events in the UK and overseas.
• Monitor campaign performance, analyse results and make recommendations based on insights and data.
• Assist with marketing budget management and campaign reporting.
• Support wider marketing initiatives and projects as required.

We are looking for a positive, proactive, organised and creative individual who combines strong communication skills with a genuine passion for brands, marketing and consumer engagement.

You will ideally have:

• A degree in Marketing, Business, Communications or a related discipline, or equivalent relevant experience.
• Previous experience in a marketing, brand marketing, PR, communications or digital marketing role.
• Excellent written communication and copywriting skills.
• Strong attention to detail and organisational ability.
• Experience building positive working relationships with agencies, suppliers or other external partners.
• The ability to manage multiple projects and deadlines simultaneously.
• Strong analytical skills with the ability to evaluate campaign performance and identify opportunities for improvement.
• A proactive approach and the confidence to work independently when required.
• A collaborative mindset and the ability to work effectively as part of a team.
• Good working knowledge of Microsoft Office applications and digital marketing platforms.
• Experience with in fashion, footwear, apparel, lifestyle or consumer goods brands.
• Experience working with PR agencies, media contacts or influencers.
• Knowledge of SEO and content marketing.
• Experience using website content management systems and marketing analytics tools.
• An interest in fashion, lifestyle and sports-inspired brands.

• The opportunity to work with an internationally recognised heritage brand.
• A varied and hands-on marketing role with genuine responsibility.
• Exposure to UK and international marketing activity.
• Opportunities for professional development and career growth.
• A supportive and collaborative working environment.
• Competitive salary and benefits package.
• Employee discount and additional Company benefits.

Applicants must have the right to work in the UK at the time of application.