Social Media Executive

Location
- Greater Manchester

Zachary Daniels are partnered with an exciting, fast-growing UK womenswear brand, bringing together deep fashion industry experience with a highly engaged creator-led community.

This is a highly hands-on opportunity at the heart of the brand's content output. You'll work closely with a small, fast-moving marketing team, have direct access to the founders and play a key role in shaping how the brand shows up on Tik Tok.

• Own the Tik Tok strategy end-to-end
  , including content pillars, formats, trends, sounds and posting cadence.

• Build, manage and continually evolve the Tik Tok content calendar.

• Stay ahead of emerging Tik Tok trends, formats, creators, sounds and cultural moments.

• Translate wider brand campaigns and key moments, including seasonal launches and brand anniversaries, into Tik Tok-native activations
  .

• Develop new ideas that grow reach, engagement and community.

• Monitor Tik Tok performance and use data and insights to continually refine the strategy.

• Be a confident and engaging on-camera presence
  , appearing as a face of the brand across talking-head, POV, trend-led and community-focused content.

• Shoot, edit and publish native Tik Tok and Instagram content.

• Create high volumes of content at pace, balancing planned content with reactive opportunities.

• Manage day-to-day Tik Tok community engagement, including comments and direct messages.

• Hands-on experience creating and growing content on Tik Tok, either professionally or through your own channels.

• A strong understanding of what makes content feel native, engaging and culturally relevant on Tik Tok.

• Confidence and enthusiasm for being on camera - this is a non-negotiable part of the role.

• A natural instinct for trends, sounds, formats, hooks, pacing and storytelling.

• The ability to shoot and edit content yourself and move quickly from idea to execution.

• Join a brand with real momentum - Be part of an exciting, fast-growing womenswear business at a key stage of its journey.

• Work directly with the founders - Have genuine access to the founders and play a visible role in shaping the brand's social presence.

• Own Tik Tok - Take full ownership of a high-priority channel, from strategy and content planning through to filming, editing and community management.

• Be the face of the brand - Get on camera, experiment with formats and create content that feels authentic, relatable and native to the platform.

• Shape the social strategy - Bring your ideas to the table and have the freedom to test, learn and evolve what works.

BH37396