Social Media Manager

Social Media Manager - Flow Student

Location: Manchester office-based, with travel across the Flow Student portfolio when required
Salary: £30,000 - £40,000 depending on experience
Reporting to: Head of Marketing
Department: Flow Student Marketing

We're already home to students across some of the UK's best university cities, including Liverpool, Sheffield, Coventry, Nottingham, Sunderland, Canterbury, Bradford and Preston. With major refurbishment projects continuing across the portfolio, we're upgrading our spaces and preparing them for students joining us.

Our proposition is straightforward:
student living that flows around you.

Launched in 2025, Flow Student is a brand-new brand and one of the UK's fastest-growing student accommodation providers, offering affordable, well-designed student accommodation across some of the UK's best university cities.

We're building a more distinctive, commercially effective student accommodation brand. Social media will be a huge part of how we build that brand, connect with students and turn attention into enquiries and bookings.

That's where you come in.

We're looking for a Social Media Manager who understands that great social media is about much more than posting content.

You’ll own the day-to-day social presence of Flow Student, developing content and communities that feel genuinely relevant to students and culturally in tune with the platforms they use.

You’ll need to be deeply immersed in Gen Z trends, behaviours, language, creators, formats and online culture
. You’ll know what is gaining traction, understand why it works, and – importantly – know when a trend is right for Flow Student and when it isn’t.

One day you might be developing a Tik Tok around a student-life trend. The next, you could be briefing a creator, filming content at one of our properties, responding to comments, analysing performance or turning a resident story into a piece of content that travels across Instagram and Tik Tok. A key part of this role will also be developing engaging content, aimed at generating enquiries, leads and ultimately sales.

You’ll work closely with the marketing team, property teams, the design team and residents to make Flow Student a brand students recognise, engage with and want to be part of.

This is a hands‑on role. We’re looking for someone who can spot the opportunity, create the content, publish it, engage the audience and understand the numbers behind it.

• Owning the Flow Student organic social media strategy across relevant platforms, with a particular focus on Tik Tok and Instagram.
• Developing and maintaining an engaging social media calendar aligned to brand, commercial and booking priorities.
• Creating, commissioning and publishing social‑first content that feels native to each platform rather than repurposed advertising.
• Staying relentlessly close to Gen Z trends, online culture, creators, memes, formats, sounds and emerging behaviours
  , identifying opportunities for Flow Student.
• Turning trends into relevant Flow Student content quickly, while ensuring the brand remains authentic and recognisable.
• Developing recurring social formats, series and content pillars that build familiarity and engagement over time.
• Capturing content across our properties, including student life, facilities, events, local areas, room tours, resident experiences and behind‑the‑scenes moments.
• Working with residents and student creators to produce credible, relatable content about life at Flow Student.
• Supporting and developing the Flow Creators programme, helping residents become confident and effective brand advocates. Building relationships with creators and managing collaborations from brief through to delivery and…