Marketing Manager; Commercial

Marketing Manager, Commercial Property

Manchester, five days in the office with sensible flexibility, regular UK travel

Salary, £37,000 to £45,000 DOE

MCR Property Group is growing its commercial property portfolio and investing in the buildings, work spaces and teams behind it. Recent activity includes the acquisition of 4M at Manchester Airport and Headrow House in Leeds, with further growth planned across offices, flexible workspace, industrial and mixed use assets.

We are now launching a new dedicated national commercial property brand, supported by a fresh dedicated marketing team focused entirely on the sector.

We are looking for a Marketing Manager to join that team and support the Head of Marketing, Commercial Property in building the brand, launching assets, generating demand and supporting leasing across the portfolio.

This is a hands-on, commercially focused role with the opportunity to join at the beginning, help shape how the new brand goes to market and play a direct part in building the marketing operation behind it.

The objective is simple: attract the right occupiers, generate more qualified enquiries and viewings, support agents and leasing teams, and help reduce the time that space sits empty.

You will help manage the day to day marketing of our commercial portfolio, understanding what is available, who it is suitable for, what competing buildings are offering and how each asset should be positioned.

You will turn that understanding into campaigns across property portals, paid media, search, social, email, direct marketing, PR and agent communications.

You will support the launch of our new national commercial brand across websites, campaigns, signage, property marketing, occupier communications and new acquisitions.

You will also help establish the new dedicated commercial marketing team, working alongside the Head of Marketing as the function develops and grows.

You will have access to MCR Property Group's established in house studio, CRM team, digital specialists and wider marketing management resource, giving the new commercial team the capability to move quickly and deliver high quality work internally.

• Managing day to day marketing plans across a portfolio of commercial properties
• Supporting the launch and growth of the new national commercial property brand
• Helping build the marketing processes, standards and ways of working for the new dedicated commercial team
• Delivering campaigns designed to generate qualified enquiries and property viewings
• Managing property listings, websites and landing pages, ensuring content, availability, imagery and enquiry routes are accurate and effective
• Supporting acquisition launches, refurbishment campaigns and asset repositioning
• Briefing photography, video, CGI, Matterport and other property content
• Working with the in house studio on brochures, presentations, signage, hoardings, digital creative and agent materials
• Working with the CRM team to improve lead capture, tracking, follow up and reporting
• Monitoring campaign performance, enquiry levels, viewing activity and lead quality
• Supporting paid search, paid social, email marketing and digital acquisition activity
• Coordinating agent campaigns, events, property updates and occupier communications
• Supporting PR around acquisitions, lettings, refurbishments and portfolio growth
• Managing external suppliers where required
• Supporting marketing budgets and ensuring spend is directed towards activity that produces results

This is a marketing role that sits close to leasing.

We want someone who is interested in what happens after a campaign goes live.

Did it generate enquiries, were they the right enquiries, did they become viewings, did the viewings progress, what did the agents say, what should we change

You will regularly review enquiry levels, viewing activity, conversion, occupancy, campaign performance, agent feedback and marketing spend.

You do not need to be a surveyor, but you should want to understand the commercial side of property and the impact marketing has on leasing.

Every empty unit has a cost, your role is to help create demand around it.

You will have strong marketing experience and be ready to take greater ownership of campaigns, assets and performance.

Your background may be in commercial property, real estate, workspace, placemaking, hospitality or another sector where marketing is used to generate demand for physical space.

You will be organised, commercially…