Area Sales Manager - North

The Company:

Simmonsigns, based in Telford, established in 1985 and founded on an ethos of providing solutions for safer roads, specialist lighting, renewable energy and storage. We deliver a wide range of high-quality products, meeting industry standards for local authorities, construction sites, private workplaces, and individual homes.

We believe in demanding more and continually challenge ourselves to improve and deliver innovation, using our own dedicated, experienced team and our partners. As part of our continuous improvement, we place a strong emphasis on training, development and always doing the right thing.

Our vision is Creating sustainable solutions that are safe for everyone.

We employ people with passion, enthusiasm, a can‑do mindset, and the right skills to form one of the most innovative manufacturers in our sector. They are progressive, ambitious, creative, well‑organised and idealists, who can work on projects as individuals or part of a team.

Join in!

To further expand our activities, we are currently searching for a dynamic person to join the external sales division to enhance our performance and help take the company into new sectors with our latest products to be launched in 2026.

• Manage and develop relationships with existing and future clients.
• Identify the needs of the client and deliver solutions based on their expectations and to specification.
• Own, manage and report on KPI targets.
• Total ownership and development of an opportunity pipeline.
• Present detailed sales figures and commitments at monthly meetings.
• Achieve provide monthly reports.
• Provide product innovation feedback from customer interactions.
• Promote and maintain the company brand, vision and standards.
• New customer acquisition via additional routes to market for new product lines.
• Plan and conduct face‑to‑face meetings with clients, prospects and fellow professionals.
• Maintaining existing loyal client base and developing further the relationship.
• Champion the Simmonsigns products and promote the solutions we provide.
• Offer technical advice, training and service support, including product management.
• Working at trade events, seminars and exhibitions to increase awareness.
• Work in partnership with the internal customer service and supporting teams.
• Reporting directly to the National Sales Manager.
• Produce detailed sales and business plans.
• Respond and support the tender process.
• Work closely with the Marketing Department to deliver against the company plan.
• Effectively navigate and utilise CRM software to manage and maintain client relationships, ensuring accurate and timely reporting.

• Professional relationship management experience and strong communication skills.
• Able to identify sales and commercial opportunities.
• Proven track record of account and sales management.
• A technical understanding of electrically installed products.
• Strong presentation skills, presenting at all levels of a business.
• Ability to connect with the trade and provide specific detailed consultation.
• Highly motivated team player who takes ownership of individual tasks.
• Have exceptional attention to detail and identify a solution.
• Articulate, use common sense, and have confidence in their abilities.
• Flexibility to travel as needed.

• Understanding of commercial and contractual tender development.
• Customer service and complaint experience / processes.
• Understanding and use of IT systems.

• Owner‑managed, mid‑sized family company.
• Competitive salary and annual bonus package.
• Company car.
• Individual personal development and technical training.
• Auto‑enrolment pension scheme.
• 25 days Holidays.

• Yorkshire & the Humber
• North West England
• North East England
• North Wales
• Midlands (West & East)
• Cumbria
• Isle of Man