Community Engagement Manager

We are recruiting a Community Engagement Manager to join our Love to Ride project team and to lead on business & community outreach, engagement and management of the Lancashire project. The key area for growth will be across East Lancashire. So please show if you have knowledge, contacts and an affinity to the East Lancs region.

The Community Engagement Manager role will work across the Lancashire area to promote and support our flagship year-round programme – Ride 365. This includes Cycle September, the centrepiece of our annual programme in the UK, as well as Winter Wheelers in December, Spring Campaign in March, and Bike Month in May. Each regional project is supported by a local, regional or transport authority client, with funding from central Government departments such as DfT, Public Health or other sources.

The purpose of this role is to support the successful delivery of our Ride 365 programme, by encouraging business, communities and individuals to take part. An aim of this role is to enable ‘new-riders’ or ‘non-riders’ to participate and for this group to be around 20% of all participants. The focus will be on working with the business to encourage new or inexperienced riders to participate.

• Encourage businesses of varying types and sizes to register and participate. This will involve: contacting businesses by phone, email and in-person (with both warm and cold leads); giving presentations; meeting with relevant staff & selling the concept of Love to Ride; supporting media activity; distributing marketing materials to bike shops & co‑promoters, on cycle paths & on parked bicycles; promotion at local events etc.
• Act as a central liaison for stakeholders and project partners, developing and maintaining effective working relationships and providing regular progress reports.
• Contact and engage local partner organisations and encourage them to promote the Challenge externally to their local networks.
• There will be a key focus on East Lancashire region.
• Identify suitable ‘Champions’ within participating businesses, develop effective working relations with them and provide ongoing support so that they can promote Love to Ride internally and succeed at getting a high number of colleagues participating in the programme.
• Provide excellent customer service to all participants and business champions.
• Carry out monitoring activities to help evaluate the programme, e.g. collection of individual and group case studies.
• Carry out any other duties defined by the Love to Ride Project Manager that may be necessary to further the aims of the programme.
• Work alongside the client teams, to deliver a highly effective programme of activity, enabling it to become an ongoing and successful programme, promoting positive change.

Love to Ride is the online platform that gets more people riding bikes.

Both a web platform and App – people can log trips, set goals, post photos and stories, receive localised and tailored information, win prizes, and take part in our rolling calendar of engaging challenges throughout the year known as Ride 365. By taking part we support individuals, communities and businesses, to cycle more often, more confidently and long-term for transportation.

With 15 years of experience in delivering successful cycling behaviour change projects right around the world, we have a solid reputation as a specialist social business creating positive change. As well as encouraging existing riders to ride more often and commute by bike, we also support people returning to or completely new to cycling. We help individuals overcome real and perceived barriers and advocate for local cycling organisations and partners in project areas.

We then monitor, measure and report on the outcomes.

Check out this animation to learn more about how we achieve actual behaviour change.

We believe…

We believe that life is much better when we feel happy, healthy, energised and connected to the people and places around us. We believe riding a bike has so many benefits to us individually, to our communities and our world. We know how great it…