Accountant, Financial Reporting

Accountant For Hey Gov And Town Web

Job Title:

Accountant (Cost Accounting & Financial Operations) Department:
Business Services

Reports To:

Owner / Leadership Team

Location:

Remote (Philippines)

Employment Type:

Full-time

Town Web is a Wisconsin-based digital agency specializing in website design, development, and ongoing maintenance for municipalities across the United States. Through our sister brand Hey Gov, we empower local governments with digital tools that simplify services like online forms, payments, and permit requests, making civic engagement more efficient and accessible for residents. Together, Town Web and Hey Gov provide a complete digital ecosystem for municipalities, from modern websites to integrated citizen-facing solutions.

As our organization continues to grow, we’re strengthening our financial and operational foundations to better connect costs, performance, and profitability in real time, ensuring we deliver reliable, scalable value to every community we serve.

We are hiring a full-time in-house accountant who can deliver cost-accounting discipline, weekly profitability reporting, and proactive expense control across all product lines. This role goes beyond bookkeeping, it's about bringing clarity to how each project, launch, and event affects the bottom line.

You will work within Xero (our primary accounting platform) to establish clear cost structures, reporting methods, and financial rhythms that give leadership weekly visibility into margins and spending.

Financial Operations & Reporting

• Manage full accounting operations in Xero, including general ledger, journal entries, bank reconciliations, and financial statements.
• Produce weekly reports on:
• Project and product margins
• Labor efficiency and utilization
• AR and collections
• Expense highlights and variances
• Prepare monthly and quarterly financial summaries with recommendations for improvement.
• Work with leadership to build EOS-aligned financial scorecards and ensure data consistency across teams.

Cost Accounting & Profitability Tracking

• Implement and maintain cost-per-project accounting to understand true margins.
• Track direct labor (developers, designers, project managers).
• Allocate overhead (software, hosting, administrative costs).
• Monitor profitability per website build or client engagement.
• Develop standard cost templates and reporting methods to ensure consistency across all projects.
• Support pricing validation by analyzing margins per product, package, and promotion.
• Produce post-launch and post-conference ROI reports, linking actual spend to lead generation and revenue impact.

Expense Maintenance & System Audits

• Own the subscription and system audit process: regularly review all active tools (Adobe, Figma, Zoom, etc.) to eliminate waste and redundancies.
• Maintain a central expense tracker linking costs to projects, departments, and events.
• Monitor vendor payments, renewals, and contract terms to ensure accuracy and savings.
• Enforce expense-approval processes and ensure clean records for audit readiness.

Accounts Receivable & Collections

• Oversee client invoicing, payment schedules, and follow-ups.
• Maintain current aging reports and reduce AR > 30 days.
• Coordinate with Sales for accurate invoicing on new subscriptions, websites, renewals, upgrades and upsells.

Compliance & Payroll

• Prepare and process payroll for employees and contractors (via Gusto, Xero Payroll, or equivalent).
• Support tax filings and compliance in coordination with the external CPA or tax attorney.
• Establish internal consistency between bookkeeping and tax reporting to minimize rework.

Collaboration & Continuous Improvement

• Partner with leadership, operations, and marketing to tie cost data to decision-making.
• Participate in cross‑functional reviews: e.g., evaluating conference ROI, campaign effectiveness, and staffing costs.
• Support leadership with budget planning, forecasts, and scenario modeling.
• Document processes and train backup staff for continuity.

What Success Looks Like

• Weekly visibility into which projects and launches are profitable (and which aren’t).
• Zero waste: all dormant subscriptions and unnecessary expenses eliminated.
• Accurate and timely reporting:
  Weekly scorecards…