Senior Product Marketing Manager, Customer

Senior Product Marketing Manager, Customer
About the Role

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

• Identify and qualify high-impact AI use cases solving real business problems at scale
• Conduct deep‑dive customer interviews to understand workflows, challenges, and outcomes in detail, asking questions until you really understand
• Lead demo sessions where customers walk through their builds. Capture these sessions, then recreate them as working demos with anonymized data
• Write focused stories that go deep on problem, AI‑powered solution, and measurable outcomes
• Produce demo videos handle filming, basic editing, and scripting (partner with creative for high‑production needs only)
• Use AI tools extensively to accelerate content creation transcription, synthesis, drafting, editing

• Build and manage our customer story database from publication and beyond to event speaking, future references, and more
• Maintain searchable library tagged by use case, industry, AI features, company size, personas, story usage
• Coordinate with Sales, CS, and PMM to identify which stories support campaigns and sales plays
• Own insights and iteration using engagement usage and pipeline data to refine which stories we tell next
• Partner with demand generation on distribution plans

• Partner with PMM on customer stories supporting broader campaigns
• Package stories for field use with Sales Enablement
• Collaborate with Marketing, CS, and Value team on expansion stories and AI adoption patterns
• Support AR / PR with customer validation
• Work with Field Marketing & Events to identify and prepare customer speakers for virtual and live events

You’re a storyteller first, but technical enough to appreciate complexity. You can interview a customer, understand what they built, and translate it into a narrative that others strive to replicate.

You use AI tools daily to transform how you work : transcription, synthesis, drafting, editing, research. You see AI as a force multiplier.

You have strong opinions about what makes a customer story exceptionalaccessible, credible, and outcome-driven. Your stories make it easy for others to see how they can apply the solution to their own work, backed by real results that inspire action. You’re great at earning customer trust and managing executive time.

• 5+ years in product marketing, customer marketing, or technical content at B2B SaaS companies
• Exceptional storytelling and writing for technical / business audiences
• Daily AI tool usershow us how you’ve used AI to accelerate your work
• Strong customer relationship skills and ability to extract stories through thoughtful questioning
• Autonomous operatormanage your pipeline, prioritize work, don’t wait for direction
• Technical aptitudelearn platforms quickly and understand implementations

• Portfolio of customer content you’ve personally created
• Demo‑led, video‑first, or interactive customer content experience
• Basic video production skills comfortable filming, editing, adding graphics
• Airtable or similar platform expertise (no‑code, automation, workflow tools)
• AI / ML product marketing or AI transformation content experience
• Customer content that Sales actively uses and credits with deal influence

Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.

Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable.

For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is :

$196,000 - $277,600 USD

For all other work locations (including remote), the base salary range for this role is :

$177,000 - $250,300 USD