Marketing and Programs Coordinator

Position:
Marketing and Programs Coordinator

Reports To:

Executive Director

Arts Lancaster (formerly the Lancaster County Council of the Arts), a non-profit founded in 1977, is instrumental in empowering the arts to reach people where they are. We are changing the landscape of our county through public art, advocacy for our community artists, and arts education for young and old. We are a leader in revitalizing our downtown corridor, supporting growth in the fastest growing areas of our county, and ensuring all people are uplifted through the power of the arts.

We believe the arts are a vital part of our lives. Through the arts we not only experience beauty, but we can teach thoughtful problem solving, appreciation of diversity in our community, and build strong, lasting relationships amongst residents. Our people are our heartbeat and our greatest resource; we are all passionately rallied around our mission to enrich the quality of life in Lancaster County by building vibrant and inclusive communities connecting arts, culture, education and economic vitality.

Our staff is small, but mighty. We are a team of 6, young (but well experienced) leaders in the arts that are passionate about our work and know our strength lies in our collaboration and uplifting of one another. Join our stellar team leading the charge to deepen our impact and expand our service.

• This administrative professional is responsible for forwarding the educational, economic and social mission of the arts in our community via marketing and promotion strategies (branding, social media, graphic design, website updates, etc.), assisting the Education Director with program execution including functional components of community programs and projects, and assisting Development Director and Executive Director with public relations opportunities and initiatives.

• Organizes and executes marketing plans to accomplish objectives on schedule and within an established budget, approved by the Executive Director.
• Observes and analyzes new trends and competitive activities to seek out innovative ways to build the Arts Lancaster ‘brand’. Responsible for implementation of approved recommendations.
• Oversees the creation of engaging stories to publish on the Arts Lancaster digital platforms to secure community engagement through publishing our ‘story’. Content must be engaging, relevant, motivational and/or invites participation.
• Works with staff to plan, produce and execute impactful campaigns using new and existing social media platforms to grow Arts Lancaster’s online engagement metrics, through the development of collateral materials for programs and projects, and the production of video and photography for digital/print content.
• Maintain website development and inventory of visual media for use in social platforms.
• Assist in the coordination of designated program or project to ensure that goals are accomplished within prescribed timeframe and funding parameters.
• Attends and/or assists in the facilitation of community arts events.
• Develop and maintain key relationships establishing a community presence with local businesses, artists, civic organizations, funding sources, and educational partners to strengthen the mission and provide a consistent message of the value of the arts and Arts Lancaster’s work in the community.

You’ll be successful in this role if you:

• You have 2+ years of increasing responsibility in a marketing role
• Project management skills with a focus on meeting deadlines
• Are an exceptional and persuasive communicator in writing and verbally
• Have flexibility and adaptability in work style and schedule, including some evening or weekend time during events
• Hold a Bachelor’s degree…