Marketing Specialist

The Marketing Specialist – Edgewater is responsible for planning, coordinating, and executing all marketing initiatives for the Edgewater community. This role serves as the central liaison between Troon, the True Homes Marketing Team, and the Edgewater Sales Team, ensuring brand consistency and alignment with True Homes’ strategic objectives. The Marketing Specialist manages community-level campaigns, content, and events to strengthen Edgewater’s brand presence, increase qualified traffic, and enhance client experience.

• Develops and executes an integrated marketing plan that aligns with corporate and community goals
• Coordinates community campaigns, partnerships, and promotional efforts to drive awareness and visitation
• Serves as the on-site brand ambassador, ensuring consistent visual and verbal representation of the Edgewater identity
• Collaborates with Troon and the True Homes Marketing Team on marketing efforts for golf, dining, and amenities
• Leverages Troon on marketing efforts for golf, dining, and amenity programming to sell homes
• Creates and manages written, visual, and video content for social media, websites, and digital channels highlighting Edgewater’s lifestyle, amenities, and residents
• Plans and executes community events and activations in partnership with internal and external stakeholders
• Maintains an organized community marketing calendar to ensure alignment between events and campaigns
• Supports builder launches, model openings, and new amenity rollouts through strategic marketing initiatives
• Analyzes marketing performance metrics to measure engagement, leads, and campaign effectiveness
• Performs other duties as needed or required

• Maintains alignment between marketing strategy and corporate brand standards
• Ensures consistent and engaging social media presence reflecting the Edgewater lifestyle, fostering an authentic sense of online community
• Increases community awareness and qualified client traffic through marketing activities
• Ensures marketing and sales materials remain accurate and up to date for necessary success
• Supports seamless collaboration between True Homes, Troon, and Sales Teams
• Tracks engagement metrics and optimize content for performance, visibility, and lead generation
• Partners with the True Homes Marketing Team to implement and optimize paid advertising campaigns (Google, Meta, etc.)
• Keeps sales collateral, community flyers, maps, and digital assets updated and aligned with Edgewater’s brand
• Audits and maintains Home Finder, True Homes’ proprietary sales tool, ensuring accuracy in community information, inventory, and imagery
• Anticipates upcoming marketing and communication needs for the Sales Team — proactively developing new collateral or digital tools as needed
• Partners closely with Sales leadership to ensure alignment between marketing initiatives and sales objectives
• Supports new product launches, sales center enhancements, and model home openings with integrated marketing support
• Refreshes and adapts creative assets regularly to reflect seasonal activities, resident stories, and upcoming events
• Actively identifies new opportunities to elevate Edgewater’s visibility and reputation through creative collaboration
• Maintains measurable increases in lead generation, event participation, and community engagement

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field required
• 2–4 years of professional experience in marketing, preferably in real estate, hospitality, or lifestyle industries
• Proficiency in social media management, analytics, and content development
• Experience with digital advertising platforms and CRM systems preferred
• Valid driver’s license, current automobile insurance, and reliable personal transportation required for occasional regional travel

• Excellent attention to detail
• Strong communication skills, written, and verbal skills
• Strong organizational skills
• Ability to work in a fast-paced environment
• Comply with all company policies and procedures
• Demonstrate the qualities and character traits as defined in The True Difference

• Must be able to remain in a stationary position 75% of the time
• Associate needs to occasionally move about the office to access file cabinets, office equipment, etc.
• Constantly operates a computer and other office equipment