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Innovation Marketing Manager

Job in Lancaster, Lancaster County, South Carolina, 29721, USA
Listing for: Nutramaxlabs
Full Time position
Listed on 2026-01-12
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Marketing Manager
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below

Nutramax desires to provide a drug-free, healthful, and safe workplace. We hold a zero-tolerance policy for drug use. Employment is contingent upon successfully passing a preemployment background check and drug screen (subject to applicable law).

Position Summary

We are seeing a dynamic, creative and visionary Innovation Marketing Manager with a Doctor of Veterinary Medicine (DVM) degree and proven experience in strategic marketing. This role bridges the gap between veterinary and marketing innovation – developing and executing strategies for cutting-edge ideas, and technologies in the animal health space.

This is an exciting opportunity for a veterinarian who thrives in fast-paced, creative environments and wants to shape the future of veterinary-centric marketing with innovative products.

Responsibilities Innovation Strategy and Market Insights
  • Collaborate with the innovation, and commercial teams to identify market trends, gaps, and opportunities for innovation.
  • Use veterinary expertise to evaluate the clinical relevance and value proposition of new products or services.
  • Conduct competitive analysis and market research to support pipeline development and innovation roadmaps.
  • Work with graphic designers to develop marketing pieces.
Marketing Strategy and Execution
  • Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents.
  • Create compelling position and messaging that integrates scientific credibility with customer-focused benefits.
  • Contribute to campaign planning, including digital marketing, trade shows, content marketing and product launches.
Customer Engagement and Education
  • Represent the brand at conferences and events, combining clinical credibility, and brand advocacy.
  • Communicates effectively with other departments within the organization
  • Other duties as assigned
  • Regular attendance is required
Requirements

Doctor of Veterinary Medicine (DVM) degree preferred

10+ years of animal health marketing experience preferred.

Vet Tech, Animal Science degree, MBA, or marketing degree required.

  • Working knowledge of principles of current Good Manufacturing practices (cGMPs).
  • Must possess excellent writing, interpersonal, communication, and organization skills, with the ability to work independently and collaboratively with internal and external teams.
  • Must be competent in computer usage, such as word processing, spreadsheets, and/or databases.
  • Strong understanding of veterinary practice workflows, challenges, and client communication.
  • Demonstrated ability to develop and execute marketing strategies, ideally with product launch experience.
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