Senior Analyst, GTM Insights

Join to apply for the Senior Analyst, GTM Insights role at Affini Pay

Join to apply for the Senior Analyst, GTM Insights role at Affini Pay

It's a new day with a new opportunity at 8am!

We’re seeking a talented Senior GTM Insights Analyst to join our dynamic Business Intelligence & Analytics team
. The ideal candidate is a curious, proactive problem-solver who thrives in ambiguity and knows how to break complex questions down to their root cause—then tie insights back to strategy and execution. You’ll flex across the GTM organization, applying structured analytical frameworks to marketing, sales, and revenue operations while delivering insights that shape high-level strategy and day-to-day execution.

This role is perfect for someone who is both a builder and communicator
—comfortable writing SQL one day, and the next day presenting strategic insights to senior leadership.

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am™ (formerly Affini Pay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

• Drive data self-service:
  Lead the transition from manual, ad-hoc data pulls to natural language querying and intuitive self-service tools, enabling business users to access the data they need more efficiently.
• Be a thought partner to GTM leadership:
  Own end-to-end analytical work streams that inform revenue-driving decisions across GTM strategy, pipeline forecasting, segmentation, pricing, campaign effectiveness, and sales performance.
• Develop board-ready insights and reporting that clearly articulate performance drivers and influence quarterly strategy.
• Build and maintain dashboards and reports tracking KPIs across awareness, pipeline health, conversion, CAC, velocity, and retention.
• Identify and diagnose conversion bottlenecks, inefficiencies, and opportunities across the funnel, partnering with GTM leaders to recommend and execute improvements.
• Deliver recurring performance reporting (daily/weekly/monthly) that equips GTM and executive teams with timely, actionable insights.
• Partner with Rev Ops, Marketing Ops, and Data Engineering to ensure consistent, high-quality data pipelines and reliable reporting infrastructure.
• Write and optimize SQL queries and leverage BI tools (Tableau, Looker, etc.) to deliver performant dashboards and analyses.
• Conduct regular data audits to ensure data hygiene, integrity, and trustworthiness across GTM systems.

• 5+ years of experience in analytics, preferably within transactional SaaS companies.
• Proficiency in SQL and experience with BI tools (Tableau, Looker, or equivalent) as well as Salesforce.
• Demonstrated ability to create impactful dashboards and reports with strong visualizations and storytelling.
• Proven ability to present confidently to senior and executive leadership.
• Strong project management skills to lead the full analytics lifecycle—from scoping to delivery to influencing action.
• This position is preferably based in Austin, Texas.

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values:
Work Smart, Win Fast
; Outshine Ordinary
, and We Find a Way
. These values…