Senior Paid Ad Specialist

Campaign Optimization & Strategy:
Build, launch, and refine diverse Google Ads campaigns (including Search, Display, Shopping, and Performance Max) to maximize efficiency and ROI.

Cross-Functional Collaboration:

Partner with Creative, Product, and SEO teams to audit landing pages, streamline user journeys, and present performance insights to key stakeholders.

Audience & Feed Management:
Manage product feed health and execute sophisticated audience strategies utilizing remarketing, Customer Match lists, and custom segments.

Data & Tracking Infrastructure:
Setup, audit, and troubleshoot conversion tracking flows using Google Tag Manager (GTM), GA4, and conversion pixels to ensure clean data integration.

Budget & Bid Management:
Strategically allocate budgets and master smart bidding strategies (Target ROAS/CPA) to navigate seasonality and algorithm learning phases.

Professional

Experience:

4+ years of dedicated experience managing high-growth Google Ads campaigns at scale.

Technical Mastery:
High proficiency with Google Ads, GA4, Google Tag Manager, and Search Console.

Data & Tracking Expertise:
Proven ability to implement and audit complex tracking architectures, including GTM configurations and pixel setups.

Strategic & Analytical Mindset:
Strong capability to interpret complex data, identify trends, and translate performance metrics into clear, actionable business strategies.

Interpersonal

Skills:

Outstanding communication skills with the ability to convey technical marketing concepts clearly to non-technical stakeholders.

Valued Assets (Nice-to-Have):
Experience with Meta Ads, e-commerce platforms (Shopify/Woo Commerce), SEO principles, or data visualization tools (Looker Studio, Tableau).