Job Description & How to Apply Below
This is more than a marketing role—it's an opportunity to influence the future of one of Canada's most respected premium food brands. As a key member of our leadership team, you'll own the journey from consumer insight and product ideation through commercialization and market success, connecting brand strategy, innovation, product management, and consumer engagement into one powerful growth engine.
Responsibilities
Lead the evolution of Freybe's brand strategy, positioning, and long-term architecture.
Champion our heritage of quality and craftsmanship while ensuring the brand remains relevant to today's consumers.
Ensure consistent and impactful brand execution across packaging, digital, retail, food service, and experiential channels.
Develop and maintain brand standards, guidelines, and governance practices.
Consumer Engagement
Create and execute integrated marketing campaigns across digital, retail, and experiential platforms.
Lead media strategy across paid, owned, and earned channels.
Develop compelling content, promotions, partnerships, and innovation stories that connect with consumers.
Measure campaign effectiveness and continuously optimize performance and ROI.
Product Innovation & Commercialization
Own the full product lifecycle from concept to launch, optimization, renovation, and retirement.
Translate consumer insights into successful products and market opportunities.
Develop product positioning, target audiences, and value propositions across channels.
Lead cross-functional commercialization efforts through our Stage Gate process.
Ensure new product launches are on time, on brand, and operationally ready.
Drive portfolio health through strategic SKU management, rationalization, and growth planning.
Consumer & Category Insights
Lead consumer, category, and shopper research across retail and food service channels.
Identify emerging trends, growth opportunities, and innovation white space.
Ensure data and insights inform business decisions across marketing, sales, and innovation.
Team Leadership
Lead, mentor, and develop a talented marketing team.
Manage agency relationships, external partners, and marketing budgets.
Establish clear KPIs and foster a culture of accountability, collaboration, and innovation.
Education & Experience
Bachelor's Degree in Marketing, Business, or a related field.
MBA preferred.
Experience
8+ years of progressive marketing leadership experience within Consumer Packaged Goods (CPG).
Food industry or premium brand experience strongly preferred.
Demonstrated success building, growing, and scaling brands.
Experience leading product innovation and commercialization initiatives.
Strong understanding of Canadian and U.S. retail, food service, and distributor channels is an asset.
Proven ability to collaborate cross-functionally with Sales, Operations, R&D, QA, and Finance.
Skills & Competencies
Strategic brand leadership and storytelling.
Consumer-centric thinking and insight-driven decision making.
Excellence in go-to-market execution.
Product lifecycle and portfolio management expertise.
Strong business acumen and entrepreneurial mindset.
Exceptional communication and influencing skills.
Ability to balance strategic vision with hands-on execution.
Why Join Freybe
At Freybe, you'll have the opportunity to make a meaningful impact on a trusted premium brand while working alongside passionate and talented people. You'll help shape our innovation pipeline, strengthen our market position, and create products and experiences consumers love.
If you're a strategic marketer, brand builder, and product innovator who thrives on turning insights into growth, we'd love to hear from you.
Additional Requirements
Valid driver's license and access to a reliable vehicle.
Ability to travel as required.
Eligible to work full-time in Canada.
Ability to work in-office a minimum of four days per week.
Ready to lead the future of a premium food brand? Apply today and help us bring exceptional products to tables across the world.
Thank you for your interest in joining Freybe Gourmet Foods. Please note that our official job postings are only valid if they are listed on our Career Center, which can be accessed through our website at , on Indeed or Linked In.
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Position Requirements
10+ Years
work experience
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