Job Description & How to Apply Below
In this role you’ll sit as part of the Global Proposition & Product Marketing team, working alongside other product marketing specialists responsible for headsets, software & services, and more. Crucially, you’ll serve on the team that is the bridge between the product organization, the marketing function and the teams in the regions.
Passionate about products, and even more passionate about storytelling, the tight‑knit Proposition & Product Marketing team are unabashed customer‑geeks. Whether that’s putting our end‑users and IT decision makers at the heart of our value propositions, or crafting sell‑in decks to inspire both internal and external customers, the team is responsive, supportive of each other & results‑driven.
The role reports to the Head of Video Marketing, Global Proposition & Product Marketing based in North America.
Responsibilities
Collaborate on the value proposition for all new Jabra Panacast video launches, working with Product Management to deliver the brief to marketing.
Coordinate the marketing launch plan for all NPI, interacting with colleagues from Market Insights, our in‑house creative team, digital marketing, PR etc.
Assist in creating propositions & messaging tailored distinctly towards customers (end‑users & ITDM), channel partners & alliance sellers.
Work closely with the Product Management teams to ensure accuracy of all product messaging and value propositions.
Act as the bridge within the product marketing function that interfaces with Jabra brand, creative, digital and PR/Communication teams.
Translate complex & technical video product concepts into compelling, understandable stories supported by insights & proposition testing.
Develop & deliver product‑training and enablement material (for internal and external audiences), plus compelling, high‑impact sell‑in content for customers.
Work closely with various stakeholders in the Video business unit to ensure long‑term product viability.
Consistently include software & services as part of the overarching story, and knit these elements into marketing launch planning.
Qualifications
Outstanding communicator that can present with confidence and impact to both internal & external audiences.
In‑depth understanding of the video/meeting room category and a strong focus on new product introduction in video conferencing, unified communications, or adjacent technologies.
Experience working with or alongside key alliance/ecosystem partners such as Microsoft, Zoom or Google.
Bringing product marketing experience (global or regional) of minimum 6 years.
Creative mindset, with the ability to craft inspiring stories and make these come alive visually (via eLearning, PowerPoint, etc.).
Curiosity about the WHY and the WHO, including the ability to re‑evaluate existing beliefs and uncover insights that lead to compelling propositions.
Strong stakeholder management and interpersonal skills, with the ability to network across functional boundaries and collaborate with others.
Flexibility to occasional international travel, based on business need.
Equal Opportunity Statement
All applicants will receive equal consideration for employment.
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