Digital Marketing Specialist

This role owns digital lead generation. Fully.

We are hiring a Digital Marketing Specialist to step in and take full ownership of Centra Install Pros digital advertising and lead generation performance. If you are someone who knows how to generate leads, optimize performance, and make decisions based on data—not guesswork—this is where you prove it.

You will be accountable for driving qualified leads, improving conversion performance, and maximizing return on advertising spend across all digital channels.

• Own strategy, execution, and optimization of paid campaigns across Meta and Google
• Manage and deploy six-figure monthly advertising budgets with a focus on profitability
• Drive consistent lead volume while maintaining cost efficiency and performance targets
• Continuously test, iterate, and improve campaign performance

Conversion Rate Optimization (CRO)

• Improve conversion rates across landing pages and key funnel touchpoints
• Plan and execute A/B tests with clear hypotheses and measurable outcomes
• Work closely with internal teams to improve user experience and lead quality

SEO & Organic Growth

• Drive search visibility through on-page, off-page, and technical SEO strategies
• Improve rankings, traffic, and organic lead generation
• Leverage AI tools (ChatGPT, Gemini, etc.) to enhance visibility and content performance

Marketing Performance & Optimization

• Analyze campaign performance and make data-driven decisions daily
• Identify opportunities to improve targeting, messaging, and funnel performance
• Ensure alignment between marketing efforts and business goals

This role is about execution and results.

We are not looking for someone to “manage” campaigns we are looking for someone who knows how to make them perform.

• Proven experience running
  lead generation campaigns on Meta (Facebook & Instagram)at scale (must-have)
• Strong experience with
  Google Ads (Search required, You Tube and other formats an asset) (must-have)
• Experience managing
  six-figure monthly ad budgets
  with a focus on ROI and profitability
• Strong understanding of
  SEO and organic growth strategies (must-have)
• Experience using
  AI tools
  to enhance search visibility and content performance (strong asset)
• Background in
  home services, multi-location, or regionally targeted businesses
  is highly preferred
• Experience with
  conversion rate optimization and landing page performance
  is a major asset

• Highly detail-oriented. You catch what others miss.
• Action-oriented. You don’t wait—you execute.
• Data-driven. You make decisions based on performance, not opinion.
• Accountable. You take ownership of results, not just activity.
• This is hybrid role based in Langley, BC (In office at least 2 days/week)
• Hybrid starts after the probationary period (3 months)

OWN IT! That’s more than just a motto at Centra—it’s our way of life. As a 100% employee-owned company, we’re not just working for a paycheck; we’re investing in our future together. With state-of-the-art manufacturing plants in Langley and Calgary, and branches across British Columbia and Alberta, Centra is a leader in manufacturing and installing high-performance vinyl windows and building envelope restorations.

For 40 years, we’ve been perfecting our craft and our culture, earning national acclaim as one of Canada’s Most Admired Corporate Cultures and Best Managed Companies. We’re driven by growth and innovation, powered by our dedicated team. Now is an exciting time to join us as we embark on major expansion plans. At Centra, your career isn’t just a job—it’s an opportunity to OWN your growth, your future, and your impact.

Embrace the challenge, shape your success, and OWN IT with Centra!

We won the National Award for“Best Managed Companies” in…