Regional Marketing Director

The Marketing Director is responsible for lead management, tours, and admission paperwork.

• Give a positive and informative first impression to all prospective residents and their families.
• Write appropriate letters and notes required as follow-up to inquiries.
• Maintain and utilize Yardi for follow-up with leads.
• Organize and facilitate all move-in activities while working collaboratively with the Executive Director and Resident Care Manager to coordinate smooth and timely resident move-ins. These duties including but are not limited to the tracking of inquiries,
• Conducting initial tour of communities, arranging for move-ins, conducting assessments within 24 hours or less when indicated, and working with the Executive Director and Resident Care Manager to coordinate move in activities, etc.
• Utilize Yardi to maintain accurate and timely detailed information in regard to number of inquiries, inquiries to move-in ratios, move-in reasons, move-out reasons, diagnosis, age, location prior to move-in, closest family member location, and other data as requested.
• Utilize Yardi to track and maintain waiting list and future interest list as well as track and organize vacancies ensuring a quick and efficient move in process.
• Conduct individual and group tours of the Community as requested.
• Plan, coordinate, and execute external business development activities including events, outreach and referral source relationships
• Maintain communication specifically with community personnel and Management.
• Responsible for ensuring excellent customer service to internal and external customers.
• Perform job duties for residents and with team members in a courteous and professional manner.
• Taking initiative to ensure resident safety and satisfaction is a priority.
• Meet and greet visitors in a friendly, helpful manner (Visitors include anyone who visits the community; specifically, current residents' families and friends, prospective residents and their families, referral sources, vendors and regulators).
• Answer phones appropriately, according to company and community standards.
• Communicate professionally and cooperate with supervisor and all community personnel.
• Monitor and evaluate customer satisfaction. Share the results with the Executive Director and Director of Operations. Work as a part of the team to develop appropriate action plans to continually improve satisfaction levels.
• Ensure compliance and understanding of all regulations regarding residents' rights.
• Attend training sessions as directed by supervisor.
• Follow & communicate company policies and procedures.
• The job description provides a framework for the job; other duties may be assigned as necessary.

• Associate's degree in related field preferred
• High school diploma or GED required
• Experience with senior living preferred
• Experience in sales required
• Moderate computer knowledge
• Ability to multitask
• Must be able to effectively communicate and document in English
• Must be able to verify eligibility to work in the United States
• Must pass a criminal background check
• Must have a current TB test and Physical (if required by the position)

• Must be able to work some weekends as needed
• Must be able to lift 50 pounds and support 100 pounds
• Kneel, crouch and bend frequently
• Must be able to stand for entire shift
• Must have the ability to travel to referral source sites and events