Marketing Content Creator

Marketing Content Creator – S&P Global (aka automotive

Mastermind)

Location:

New York, New York, United States

• $53,084 to $109,089 base salary range, adjusted for location and candidate qualification.
• Eligible for annual incentive plan.
• Additional S&P Global benefits available; explore more at

• Develop and produce web content, including thought leadership and brand storytelling for automotive dealer audiences.
• Collaborate with Product Marketing & Customer Communications to create content that supports client acquisition, retention, and engagement.
• Manage an editorial calendar under the guidance of the Director of Marketing Communications, focusing on organic traffic generation and lead conversion.
• Oversee the blog lifecycle: ideation, keyword research, outlining, writing, editing, and publishing.
• Conduct in-depth keyword research and competitive analysis for automotive SaaS and AI tools.
• Support the company’s social media strategy, ensuring consistent brand voice, tone, and messaging across Linked In, Facebook, Instagram, You Tube, etc.
• Own the Linked In newsletter Masterminded.
• Track content & search performance with Marketing Operations, providing actionable insights for continuous improvement.
• Monitor industry trends and recommend innovations to keep our approach cutting-Edge.
• Maintain best practices in messaging, grammar, style, and brand consistency.

• Minimum 2 years’ experience writing content & social media for a brand or organization, with measurable business results.
• Strong knowledge of SEO & GEO best practices and digital metrics.
• Excellent writing, editing, and storytelling skills with audience‑centric platform nuance.
• Strategic thinker with proven ability to develop and execute content strategies.
• Comfortable using AI tools to support content development.
• High attention to detail, quality, and accuracy, especially in time‑critical situations.
• Highly organized with strong planning and project‑management skills.

• Prior experience in automotive or SaaS technology, and knowledge of automotive dealership operations.
• Ability to navigate ambiguity and manage multiple assignments.
• Excellent interpersonal skills to influence stakeholders.
• Adaptability to changing priorities and commitment to industry trends.
• Basic knowledge of graphic design & video content creation tools (e.g., Adobe Creative Suite).

This role requires indefinite right to work within the USA.

S&P Global is an equal opportunity employer. Qualified candidates will receive consideration without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, or disability status. The EEO poster is located at http://(Use the "Apply for this Job" box below). Contact EEO Compliance:  for accommodations during the application process.

Not Applicable

Full‑time

Marketing