Director, HCP Marketing Lead

Position Summary

The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs.

The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success. This individual will be responsible for developing and implementing innovative programs that generate awareness for a new product in a mature category and must balance both setting the vision and driving to successful execution, along with leading and mentoring commercial team members responsible for HCP personal promotions and PME marketing.

• HCP Marketing Strategy & Execution: Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand objectives and competitive positioning.

• Omnichannel & Non-Personal Promotion (NPP): Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.

• HCP Engagement & Field Enablement: Develop promotional tools, messaging, and training resources to empower the field sales team and optimize HCP engagement.

• KOL Engagement & Speaker Programs: Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan

• Market Insights & Competitive Intelligence: Utilize market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.

• Brand Positioning & Messaging: Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.

• Market Access Pull Through: Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts

• Cross-Functional Leadership: Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.

• Performance Measurement & Optimization: Establish and track key performance indicators (KPIs) to assess HCP marketing effectiveness and optimize promotional investments.

• Budget & Resource Management: Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred

• 10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement

• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred

• Launch experience preferred

• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs

• Omnichannel marketing expertise, including digital and traditional HCP engagement tactics

• Strong analytical skills, with the ability to leverage data and insights to refine marketing execution

• Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI

• Excellent collaboration and communication skills, with experience working in cross-functional teams

• Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives

• Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders

Accountability for Results – Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

Strategic Thinking & Problem Solving – Make decisions considering the long-term impact to customers, patients, employees, and the business.

Patient & Customer Centricity – Maintain an ongoing focus on the needs of our…