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Retail Marketing Branding Specialist / Ambassador Digital Marketing

DTC Channel Activation Lead – Brand House

Job in Lansing, Ingham County, Michigan, 48900, USA
Listing for: Under Armour, Inc.
Full Time position
Listed on 2026-01-13
Job specializations:
  • Marketing / Advertising / PR
    Retail Marketing, Branding Specialist / Ambassador, Digital Marketing
  • Retail
    Retail Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
A leading sports apparel company is seeking a Lead, Channel Activation to drive retail KPIs across its Brand House stores in Lansing, Michigan. This role involves developing and executing seasonal activation plans, collaborating with various teams to deliver an authentic brand experience. The ideal candidate will have extensive retail marketing experience, a strong understanding of KPIs, and proven project management skills.

The position follows a hybrid work schedule with some travel required.
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