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Product Marketing Strategist: GTM & Messaging

Job in Lansing, Ingham County, Michigan, 48900, USA
Listing for: Wolters Kluwer
Full Time position
Listed on 2026-10-13
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Marketing Strategy, Product Marketing, Market Research
Salary/Wage Range or Industry Benchmark: 57000 - 98000 USD Yearly USD 57000.00 98000.00 YEAR
Job Description & How to Apply Below

Wolters Kluwer is seeking a Product Marketing Specialist to help shape product strategies by understanding market trends and customer needs. You will work with the Product Marketing team to develop campaigns targeting key customer segments and respond to market changes with clear positioning and messaging.

You will contribute to GTM plans, support segmentation, create compelling content, and collaborate across Marketing, Product, Sales, and Finance to drive launch readiness and analytics-driven

The Product Marketing Strategist: GTM & Messaging role at Wolters Kluwer is now open for applications in Lansing, MI, United States.

This role, Product Marketing Strategist: GTM & Messaging at Wolters Kluwer, could be your next career step.

Are you ready to take on the Product Marketing Strategist: GTM & Messaging role at Wolters Kluwer?

We would love to welcome a new Product Marketing Strategist: GTM & Messaging to our organisation in Lansing, MI, United States.

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