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Performance Marketing Specialist: Paid Search

Job in Lansing, Ingham County, Michigan, 48900, USA
Listing for: Pearson
Full Time position
Listed on 2026-10-17
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, SEO
Salary/Wage Range or Industry Benchmark: 55000 - 140000 USD Yearly USD 55000.00 140000.00 YEAR
Job Description & How to Apply Below

Pearson in Lansing, MI is seeking a detail-oriented Specialist, Performance Marketing to manage day-to-day paid search campaigns and optimize across markets. You will work with internal teams and agencies to ensure efficient execution, monitor performance, and identify optimization opportunities to boost enrollment-related metrics.

The role requires strong analytics, experience with Google Ads and SA360, and the ability to translate data into actionable recommendations.

This posting is for the Performance Marketing Specialist:
Paid Search role at Pearson, based in Lansing, MI, United States.

Learn more about the Performance Marketing Specialist:
Paid Search role in the description above.

We appreciate your interest in this position.

Join Pearson and contribute to our ongoing work.

Take a moment to read everything above and see whether this role is right for you.

We are looking to fill the Performance Marketing Specialist:
Paid Search position at Pearson in Lansing, MI, United States.

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