Retail Brand Manager

The Retail Brand Manager is responsible for the development of the strategic marketing and merchandising direction for account partners within an assigned channel, based on meeting brand objective, department strategy, and sales goals. Plans will reflect the voice of the brand while driving demand across key markets/segments and the sell-in/sell-through of Carhartt product. This role will help to bring the Carhartt brand to life on the retail floors and online at the all-important point of decision and drive loyalty.

Title:

Retail Brand Manager

Department:
Marketing

Reports to:

Sr. Retail Brand Manager

Location:

Dearborn

Job Classification:
Remote

FLSA Status:
Exempt

Job Band:
Professional

The Retail Brand Manager is responsible for the development of the strategic marketing and merchandising direction for account partners within an assigned channel, based on meeting brand objective, department strategy, and sales goals. Plans will reflect the voice of the brand while driving demand across key markets/segments and the sell-in/sell-through of Carhartt product. This role will help to bring the Carhartt brand to life on the retail floors and online at the all-important point of decision and drive loyalty.

At Carhartt, the values of hard work- dependability, honesty, and trust are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission
- We serve and protect all hardworking people by building durable products- we remain dedicated to upholding these principles in every decision we make and every product we create.

• Collaborate with Sales, Product, Planning and internal Marketing partners to manage the transformation of the Brand Marketing strategy channel into account specific 3-year/annual plans and seasonal go-to-market execution
• Act as a strategic partner and primary point of contact with assigned account partners, collaborating and developing relationships with these partners to lead highly impactful integrated marketing and merchandising plans while driving ROI
• Plan, develop, implement and manage retail strategies designed to drive traffic and revenue, increase brand awareness and penetrate multiple consumer segments, within a given Region and/or channel of distribution
• Manage complex omni-channel marketing programs that cross multiple account partners, departments, business categories and multiple marketing vehicles
• Help define and sell-in the vision for product presentation and communication that best inspires the consumer in support of Carhartt’s Visual Standards both in-store and online
• Develop, implement, manage and help optimize an account planning process to drive revenue, increase brand and product awareness with targeted consumer segments and support corporate Sales and Marketing initiatives at the account level
• Plan, track, provide monthly spending estimates and measure the annual budgets of assigned account partners by reporting return on investment (ROI) for omni-channel marketing and merchandising programs on a quarterly, seasonal and annual basis to ensure revenue goals are being achieved
• Act as liaison between Sales, Planning and Marketing, helping to lead the development and activation of marketing programs delivering creative, media plans, in-store, online brand experiences and social media tools and other custom programming
• Keep abreast of consumer trends by assigned channel of distribution, as it relates to social, online, omni-channel and retail behaviors, to develop and implement relevant and effective marketing programs that grow the Carhartt brand and business
• Mid-to-high level…