Marketing Generalist; Catalog Compiler

Monday - Friday, 8:00am- 5:00pm

VP of Marketing

The Marketing Generalist is responsible for executing a broad range of marketing activities, including content creation, social media management, email marketing, and campaign coordination. This Marketing Generalist’s functions include developing written product descriptions and other content for Marketing publications and initiatives. Creating engaging content for sales and marketing programs, blog articles, social media posts, and new product announcements. This position supports the marketing team in developing both printed and digital content, including product catalogs.

This role works cross-functionally with the organization to support brand awareness and customer engagement.

The position has no supervisory responsibilities.

• Assist with planning, developing, and executing all Lane Automotive initiatives.
• Use manufacturer’s catalogs, websites, representatives, first-hand inspection, and other means to develop or revise product descriptions and develop charts/tables for catalogs and other sales materials.
• Ensure product descriptions, specifications, pricing, imagery, and other catalog content are accurate and up to date.
• Identify opportunities to improve catalog production workflows, efficiency, and accuracy.
• Stay current with best practices for catalog production.
• Assist with development/design of various manufacturers’ advertising programs and marketing research projects.
• Create, review, and collaborate with internal and external teams to ensure media (photography, video, copy) is completed promptly and to a high standard.
• Contribute to diverse marketing materials, including digital ads, social media content, websites, and videos for all Lane Automotive brands.
• Work with the Marketing department and Studio teams to understand and define processes.
• Assist with a range of media projects, including but not limited to filming, editing, promotional, social media, etc.
• Conduct market research to identify trends, customer needs, and growth opportunities.
• Work with internal and external teams to ensure media (photography, video, copy) are completed promptly and of excellent quality.
• Monitor own work to ensure quality, apply feedback to improve performance, and look for ways to improve and promote quality.
• Attend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.
• Work in a team environment.
• Promote and maintain a clean and safe work environment by complying with procedures, policies, training, and regulations.
• Ensure established policies and procedures are followed.
• Participate in continuous improvement project team activities.
• Other duties as assigned.

• High school diploma/GED, required.
• Associate degree, in Communications, Technical Writing, or related field, preferred.
• 2-5 years of related experience, required.
• Basic proficiency in Adobe InDesign and a working knowledge of Adobe Creative Suite applications, including Photoshop and Illustrator, are required.
• Experience working with SEO management software/tools is a plus.
• Experience working with product information, databases, spreadsheets, or content management systems, preferred.
• Working knowledge of the automotive aftermarket industry, required.

• Proficient with Microsoft Office Suite and other job-related equipment and software.
• Exceptional attention to detail and commitment to accuracy.
• Ability to manage large-scale projects with multiple deadlines and moving priorities.
• Ability to communicate effectively (clear and concise) through writing, speaking, active…