Growth Manager, Business

Role title

Growth Manager

Commercial / Growth and Product Marketing

Accra, Ghana, with travel to Complete Farmer operating markets as required

Manager-level individual contributor; final internal grade and band subject to the approved job-grading framework

Chief Commercial Officer

None; leads cross-functional growth squads and initiatives through matrix authority

PRIMARY MANDATE Own and implement the cross-functional growth plan that acquires, activates and retains the right buyers, growers and partners; accelerates trusted platform adoption; and maintains a healthy balance between verified demand and execution-ready supply across Complete Farmer markets.

Annual and quarterly numeric targets must be baselined and approved through the company strategy, commercial plan, product goals, market expansion plan, S&OP process and budget. The following outcomes define success and must be tracked by persona, market, crop, channel and cohort where relevant.

Translate company strategy, approved commercial priorities, product goals and market plans into an annual and quarterly growth strategy with targets, assumptions, owners, budgets, dependencies, leading indicators and decision gates.

Build a marketplace growth model that links qualified buyer demand, verified grower supply, activation, retention, transaction conversion, capacity, unit economics and seasonality by market and crop.

Set persona-, market-, crop-, channel- and cohort-specific funnel targets that reconcile to the approved enterprise plan and do not double count users, demand, supply or transactions.

Identify the highest-leverage constraints to growth using quantitative and qualitative evidence and prioritize initiatives by expected impact, confidence, effort, strategic fit, economic value and control risk.

Maintain a balanced portfolio of acquisition, activation, adoption, retention, referral, reactivation and market-liquidity initiatives rather than concentrating effort on top-of-funnel volume.

Own the growth operating cadence and provide the CCO with a clear view of actuals, forecast, variance, causes, decisions, risks, recovery owners and deadlines.

Define and continually refine priority buyer, grower, agent and partner segments using need, behaviour, economics, crop, geography, channel, readiness and value-potential evidence.

Build end-to-end journey and funnel maps that identify value moments, trust barriers, friction, drop-off, handoffs, offline dependencies and reasons users fail to adopt or return.

Run structured interviews, surveys, field observation, win/loss reviews, support analysis and behavioural analysis with Product, Sales, Field Operations and Customer Success.

Translate insight into clear segment-specific value propositions, proof points, messages, offers, onboarding paths and calls to action that remain accurate to the product and operating model.

Maintain a documented growth-insight repository and ensure new campaigns and experiments cite the evidence, user problem and expected behaviour they intend to change.

Partner with Sales and category owners to define qualified buyer profiles, buying triggers, priority markets, account clusters and demand-generation plays for Complete Farmer's target buyer segments.

Design and execute attributable buyer acquisition through approved digital, content, event, referral, partnership, outbound-enablement and account-based channels.

Build landing, education, proof, enquiry and onboarding journeys that convert target buyers into…