Senior Brand Designer

Looking for a position that makes you smile?

We’re seeking a Sr. Brand Designer to join our growing team.

The Sr. Brand Designer builds the template systems and automation that let teams and non-designers produce on-brand marketing without custom design support. This includes locked, self-service templates within the enterprise digital asset management (DAM) platforms, along with enterprise-level automation that versions creative across multiple brands and locations.

How you’ll make us better:

Design modular, locked templates for direct mail, paid media, social, email, and in-office assets

Configure editable zones while keeping brand-controlled elements locked

Define consistent standards for layout, typography, imagery, and content

Build variable-data and smart-field templates that populate location, offer, and personalization details at scale

Build and maintain self-service templates in a DAM platform with element locking, smart fields, user roles, and permissions

Structure templates to flex across multiple brands (logo, name, color, contact info) without compromising system integrity

Organize and govern templates through standardized naming, tagging, versioning, permissions, and retirement

Lead the conversion of the existing asset library into structured templates with smart fields and editable zones while preserving brand fidelity

Ensure templates work across formats and channels and meet production specifications

Create print-ready direct mail templates that meet bleed, CMYK, resolution, variable-data, and mailing requirements

Develop presized asset sets that reduce resizing and reformatting

Test editable templates before rollout to ensure reliable field use Document template requirements and train non-designers to use the DAM independently

Partner with the Digital Asset Manager to keep templates findable and properly tagged following DAM standards for naming, versioning, permissions and retirement

Partner with the Project Manager to plan and prioritize template projects, owning and tracking tasks, and provide status updates

Align templates with team intake and workflow systems

Partner with Brand Strategy to align templates with approved messaging and positioning

Track template usage, adoption, and refine systems based on data and end-user feedback

Evolve templates as needed to support new campaigns, programs, and business needs

This role requires regular use of approved AI tools to perform assigned tasks more efficiently and effectively

Your special skills:

Strong understanding of layout systems, hierarchy, and consistency

Strong oral and written communication skills

Strong problem-solving skills and organizational skills

Prerequisites for success:

High School diploma required

Six (6) years of design experience with a systems or template-driven portfolio required; franchise, multi-brand, or multi-location experience preferred

Experience building self-service templates in Marq, Bynder, or comparable enterprise brand-templating / DAM platforms required

Experience with variable data, smart fields, or data-merge template automation required

Advanced knowledge of print production, including direct mail Advanced knowledge of Adobe Creative Suite;
Canva a plus undefined

We saved the best for  exchange for the dynamic contribution you’ll bring to our team, we offer:

Competitive salary

Medical, dental, vision and life insurance

Short and long-term disability coverage
401(k) plan3 weeks paid time off in your first year + paid holidays

Discounts on braces and clear aligners for you and your family members

Why Smile Doctors?

As the nation’s leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services…