Product Marketing Manager, Service and HSI; Hardware Software and Intelligence

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Product Marketing Manager, Service and HSI (Hardware Software and Intelligence)

Product Marketing Manager, Service and HSI (Hardware Software and Intelligence)
Fully Remote

United Imaging is a leading global medical device developer and supplier with a diversified portfolio of advanced medical products, digital healthcare solutions, and intelligent solutions that cover the entire process of imaging diagnosis and treatment. From our North American HQ in Houston, we are passionate about expanding our customer sales and support structure, embracing the highest quality and craftsmanship in each of our medical imaging products, and dedicated to building an outstanding organization.

Join our innovative team with the mission of developing and supplying advanced technologies and improving patient care worldwide. As part of our global team, you will have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.

When joining our team, we offer the following benefits: medical, dental, vision, short- & long-term disability insurance, employee assistance program, company paid basic life insurance, 401(k) with employer match, paid time off, sick leave, and (12) paid holidays.

The Product Marketing Manager (PMK) will be responsible for leading and managing the cross-modality Service portfolio as well as HSI (Hardware, Software and Intelligence) product portfolio. The PMK’s role will include but not be limited to developing and executing a comprehensive (data-driven) marketing strategy for the associated products, which would include product portfolio planning, go to market (GTM) marketing strategies, price and positioning strategies.

They will help develop business plans for assigned products, including gathering market research, competitive intelligence, and market requirements. In addition, the PMK will create customer requirements for new products based on customer research, market analysis, and clinical drivers, and ultimately represent these customers and champion the requirements through the product development process. The PMK will also work/lead within cross-functional teams to ensure timely definition, development and release of products.

They will also be part of the core-team that oversees Key-opinion-leader (KOL) management.

• Align customer, business, and market insights/trends to develop high impact new product introduction plans, optimizing commercialization and driving adoption of United Imaging Service and HSI (Hardware software and intelligence) products and services to enable attainment of financial and business trends.
• Responsible for modality New Product Introduction (NPI) and New Feature Introduction (NFI) plans and execution to ensure alignment and best practices for market introduction planning and execution to achieve financial and business targets.
• Provide input on the selection and management of National Show Sites and support visits and demonstrations as needed.
• Develop, maintain, and clearly communicate in-depth understanding of competitive strengths, weaknesses, and strategic directions to address the customer and market needs.
• Collaborate with Marketing Communications to provide strategic direction and content input for Trade shows may attend to support.
• Subject matter expert with deep domain experience with the ability to articulate and write compelling content to be used for creation of product differentiation, marketing and sales support materials, and training.
• Align product content, strategy and brand positioning with regulatory and legal partners delivering compliant, product content to Marketing Communications team.

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Other duties as…