Director of Marketing

The Sr. Director of Marketing:
Lifestyle Marketer for Growth is a senior creative and strategic marketing leader responsible for building and amplifying the brand across all consumer touchpoints. This role goes beyond traditional marketing — it requires someone who lives the lifestyle our brands represent and can translate that authenticity into campaigns, content, and community that drive real growth.

The Sr. Director of Marketing:
Lifestyle Marketer for Growth is a senior creative and strategic marketing leader responsible for building and amplifying the brand across all consumer touchpoints. This role goes beyond traditional marketing — it requires someone who lives the lifestyle our brands represent and can translate that authenticity into campaigns, content, and community that drive real growth.

• Define and evolve the company's brand identity, voice, and positioning across the full portfolio of companies
• Develop integrated brand strategies that connect lifestyle values — ambition, wellness, community, and growth — to distinct customer segments
• Ensure brand consistency across all channels, campaigns, and customer touchpoints
• Lead annual marketing planning and budget development in partnership with leadership

• Lead the creation of compelling lifestyle content across video, photography, written, and social formats that reflect the brands’ energy and aspirational identity
• Develop content calendars and editorial strategies that drive consistent audience engagement across platforms
• Personally contribute to content creation where authenticity demands it — on-camera, in writing, or through creative direction
• Partner with creative teams, freelancers, and agencies to produce high-quality branded assets at scale

• Own digital marketing strategy across owned, earned, and paid channels, including Instagram, Tik Tok, Linked In, You Tube, email, and web
• Drive audience growth, engagement, and conversion through platform-native content strategies
• Manage paid social and digital advertising campaigns with a performance-oriented mindset
• Analyze and report on key marketing metrics, translating data into actionable strategy adjustments

• Identify, develop, and manage relationships with lifestyle influencers, brand ambassadors, and community partners who authentically align with Growth Catalyst’s values
• Build and nurture owned community platforms and activations that deepen brand loyalty and word-of-mouth growth
• Represent the brand at events, activations, and public forums as a visible spokesperson and culture carrier
• Develop co-marketing and partnership strategies that expand brand reach into new audiences

• Connect brand marketing investment to measurable business outcomes, including lead generation, customer acquisition, and revenue growth
• Collaborate with Sales and Business Development teams to create marketing assets, campaigns, and tools that support the full customer journey
• Develop go-to-market strategies for new products, services, and brand launches across the portfolio
• Build and refine customer personas, audience segmentation, and lifecycle marketing programs

• 7+ years of progressive marketing experience with at least 3 years in a senior or director-level role
• Demonstrated experience building and executing lifestyle, consumer, or personal brand marketing strategies
• Deep fluency across social media platforms and digital marketing channels
• Proven track record of growing engaged audiences and driving measurable business results…