VP, Growth Marketing

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

1) MRR, growth and forecast accountability

Own new MRR, expansion and growth targets across ABC Trainerize and ABC Fit Metrics; establish clear goals, pacing and priorities with executive, Product, Finance and Marketing stakeholders.

Establish a consistent global cadence for performance review, experimentation and corrective action; ensure teams are aligned around shared definitions and measurable outcomes.

Align customer segmentation, growth opportunities and product-led plays with Product, Marketing and Customer Success.

Balance short-term performance with sustainable improvements in activation, adoption, conversion, retention and expansion.

2) Growth strategy across channels (execution via team + agency)
Paid acquisition (SEM + Paid Social + Programmatic) — governance & outcomes:
Set strategy, channel roles, investment thesis and guardrails across products and regions; lead agency selection and management; and drive budget pacing and reallocation based on performance, marginal returns and incrementality.

Web + conversion rate optimization (CRO):
Own the digital funnel from discovery through activation and conversion; build a CRO program with a clear hypothesis backlog, experimentation velocity and analytics hygiene, driving measurable improvements in CVR, CAC, activation, conversion and MRR.Lifecycle and marketing automation:
Scale lifecycle programs that improve onboarding, activation, adoption, conversion, retention and expansion; define segmentation and personalization standards; and partner with Product, Implementation and Customer Success to turn product and customer signals into meaningful growth opportunities.

SEO + AEO (LLM visibility) + content-led growth:
Scale technical SEO, answer engine optimization and intent-led content performance in partnership with Marketing and content teams; build durable organic growth through comparisons, FAQs, schema, buyer-intent answers and other high-value content.

Social, influencer and digital distribution:
Build a stronger social, influencer, affiliate, partner and community growth motion where appropriate, with clear objectives, learning agendas and quality standards.

Growth loops and emerging channels:
Identify underdeveloped acquisition channels, growth loops and new revenue opportunities; test, learn and scale the channels that create sustainable customer and product growth.

3) Executive-level performance management, reporting and analytics (core)
Create and own the PLG Operating System: weekly business reviews, monthly performance reviews and quarterly planning with executive, Product, Engineering and Marketing leadership.

Build executive-ready reporting tying investment to outcomes: new MRR, expansion, activation, adoption, conversion, retention, CAC/payback, channel mix and forecast versus plan by product and channel.

Partner with Finance and Analytics to establish a…