Manager of Engagement Marketing

WHILE THIS ROLE IS REMOTE YOU MUST BE BASED IN TEXAS- AUSTIN IN PREFFERED.

Chubbies is the outfitter of Fridays at five—a men's lifestyle and apparel brand built for guys who work hard, have fun, and believe life is better when you don't take yourself too seriously.

We make clothes with personality. From our signature shorts and swimwear to shirts, polos, outerwear,and everything in between, Chubbies brings more fun, color, confidence, and comfort to the way guys dress.

Cheekies is our women's swimwear brand, with its own voice, audience, and opportunities for growth.

Together, the two brands create opportunities to reach new customers, tell connected stories, and bring people together.

We're looking for a Manager of Engagement Marketing to own how Chubbies and Cheekies show up and engage, on social and in real life. Reporting to the Director of Marketing, you'll own social media soup to nuts: channel strategy, the calendar, publishing, community, and reporting. You'll also lead the brand's in person moments, from events and activations to the content that comes out of them.

This is a strategist and an operator in one role. You'll set the direction for each channel, keep the calendar honest, make sure every post is plugged in correctly, and drive the big ideas from pitch through postproduction. Think a hot dog eating contest to launch a red, white, and blue collection, or releasing a creator into Scottsdale, AZ in a Chubbies-wrapped golf cart to "fix fits" during the week of the Waste Management Phoenix Open.

You'll lead the in-house content team, work alongside the Influencer Manager, and increasingly lead outside contractors, production partners, and talent as more content production moves external. The Content Creator makes the content. You make sure it lands.

Own Social Strategy & Channel Direction

• Own the overarching social strategy in alignment with the Director of Marketing, with a distinct voice and role for each channel across Instagram, Tik Tok, You Tube, Facebook, X, and Threads
• Define why each channel matters and what success looks like on it
• Shift the team from posting to programming: build and sustain recurring series and formats that give people a reason to follow
• Stay ahead of platform changes and bring new formats and opportunities to the team

• Own the social calendar: posting dates, draft dates, review dates, and production dates, locked at least a month out
• Manage publishing in Sprout Social and make sure every post is plugged in correctly, from captions and tags to cover photos and thumbnails
• Workshop and optimize captions, hooks, and copy with the Content Creator, with an eye on SEO, discovery, and reach
• Review drafts, route approvals to the Director of Marketing, and present work on time
• Own You Tube end to end, including long-form programming, descriptions, thumbnails, and Shorts cutdowns

• Lead and develop the in-house content team with clear direction, feedback, and priorities
• Ideate together, then make sure what gets made is built for the right channel and distributed correctly
• Translate brand and campaign priorities into clear briefs and deadlines

• Come up with the social-first stunts, series, and moments that make the brands impossible to ignore
• Take those ideas from pitch to execution: line up videographers, crews, vendors, and talent, oversee production and post, route approvals, and optimize the output for every channel
• Partner with the Influencer Manager to identify talent for projects like scripted series, then work with external production partners on scripts, post-production, and rollout
• Lead outside contractors and creators as more…