Director, Strategy Marketing

As a member of the BGICS Leadership Team, reporting to the BGICS General Manager, the Director of Strategy is the General Manager's right hand, shaping the long-term direction while simultaneously providing governance and operating discipline in the now. Amongst the most critical functions of the role are guiding where we invest (or divest), and driving the operating rhythm that keeps leadership aligned across Nijmegen, Dallas and our global sites.

The position further holds decision rights on segment priorities, co‑own roadmap priorities with Product Management and R&D leaders, and represents BGICS in the company strategy and the annual planning & LTP processes with Corporate Strategy and Corporate Development.

Consolidate the global, BGICS demand picture aligned with sales (GSM), business group ambition and central marketing strategy teams; lead BGICS input to the annual strategy cycle, LTP and Deep Dive. Decide priority market segments and applications (e.g., automotive, industrial, consumer, mobile, computing); set segment strategies with revenue, share and design‑win targets. Direct market research and market intelligence to size markets, track share and identify opportunities and trends.

Analyze competitor portfolios and strategic directions; provide market input to M&A, partnership and investment opportunities with Corporate Strategy office. Track competitors such as Texas Instruments, On Semi, Analog Devices, and MPS; briefing leadership on pricing, capacity and technology moves. Own the BGICS T&E budget, including market reports and intelligence sources (e.g.,S&PGlobal / IHSMarkit), events and demand‑creation programs.

Co‑own BGICS roadmap priorities with Product Management, R&D and Technology teams; hold decision rights on market requirements and segment fit for new products. Define market‑level segment value propositions and positioning for new and existing product families. Approve go‑to‑market plans for new product introductions, including launch messaging and sales enablement.

Meet key customers to discuss strategic directions and future requirements; continuously searching for mega trends and market openings. Along with the General Manager, be the spokesperson at a BG level, at corporate events, townhalls, webinars and external events and conferences. Pipeline management – process and tool (Sales Bridge today) to develop sales opportunities from promotion to design‑in / win. Build the BGICS application online presence (application notes, reference designs, web content).

Coordinate the BGICS application and product demos for Nexperia’s exhibitions, e.g. Embedded World, Electronica and PCIM. Represent Nexperia to media and analysts, e.g. in press interviews and industry events.

Member of the BGICS Leadership Team; contribute to BG business decisions, targets and resource allocation. Establish (consolidating across all BGICS LT members), monitor, track, and report out on annual and quarterly KPI and OKR results. Serve as the one connection point for all matters coming form the company[1] Partner cross‑functionally with Sales, Product Management, R&D, Quality and central Marketing; act as BGICS representative toward the EMT and corporate functions as called upon.

Coordinate BGICS Sales & Marketing trainings for regional sales and FAE teams.

• Master degree of Electrical Engineering or Physics; business qualification (e.g., MBA) is a plus.
• 15+ years in Semiconductor Sales & Marketing, including senior strategic marketing leadership.
• Deep knowledge of Power, Signal and Analog ICs and their associated applications and markets.
• Proven…