Director of D2C eCommerce

Location:

USA remote

Comp: TBD, competitive salary and benefits

Full ecommerce P&L across two channels to start, Amazon and our owned website, with potential expansion to retail partners, including the marketing strategy, deployment, and optimization behind each.

• Owned website:
  Build our owned-website channel from scratch: platform, shopping experience, checkout, acquisition, conversion and retention. Online store launch targeted for Q4 2026, with Amazon and broader D2C advertising following.
• Amazon:
  Set strategy for the Amazon channel, including Seller Central, Brand Registry, store setup, product detail page, and advertising. Manage our already-engaged agency partner and hold them accountable for performance, including listing optimization and promotions.
• Conversion:
  Own ongoing conversion-rate optimization across the website and the Amazon listing.
• Paid, influencer, and partnerships:
  Set strategy for D2C paid campaigns and manage agency partners, and lead influencer programs and strategic retail and marketplace partnerships.
• Cross-functional:
  Work alongside our fully functioning B2B marketing team, who will support with material and assets, while you own D2C strategy and execution.

• Launch the  online store, including the shopping experience and checkout.
• Stand up and optimize the Amazon listing with our agency partner.
• Build the first acquisition and retention engine within agreed efficiency targets.

• 8+ years in ecommerce, with direct, hands-on experience taking a D2C channel from near-zero to real revenue: picked the platform, built the first acquisition and retention engine, owned the budget when every dollar mattered.
• You’ve owned Amazon as a channel and managed agencies across Amazon and paid media, holding them accountable to performance.
• You’ve owned a stores’ day-to-day experience, including conversion, merchandising and promotions, and you know what moves a first-time buyer to checkout.

A builder ’re energized by starting from zero, and you’d rather set up the system than inherit one.

Scrappy and resourceful. You make smart calls with a responsible budget and a lean team.

Results-driven. You tie every dollar to an outcome, so you always know which channels, creators and campaigns are most impactful.

A strong partner. You work well across marketing, sales, product, and customer success, and treat agencies as an extension of the team.

A clear owner. You take full responsibility for the P&L and the results.

Customer-minded. You understand what it takes to sell a considered purchase to a homeowner, and you care about the experience after the sale.

This is a builder role, not a "managed a mature $40M program" role. If your resume is all inherited infrastructure and no scratch-build, this isn't the right fit.

• Connected-hardware or IoT ecommerce experience (smart home, wearables, hardware-plus-subscription).
• Any considered-purchase, higher-AOV physical goods category is a strong fit too.
• Influencer program experience
• Retail or marketplace partnership experience
• Lifecycle or retention experience

Real Impact: HVAC accounts for half of home energy use. Our technology directly reduces energy waste and saves homeowners thousands in repair costs.

High-Growth Startup Environment:
Join an agile team where what you work on goes live quickly and we keep iterating.

Collaborative Culture:
We bridge teams across all functions to work closely together and learn from each other.

• Salary and company stock options
• Company paid healthcare
• 401k
• 8 Holidays
• 20 Days PTO