Director of Marketing Excellence & Commercial

Position: Director of Marketing Excellence & Commercial Performance
The Director, Marketing Excellence & Commercial Performance serves as the bridge between portfolio strategy and commercial execution. This leader is responsible for transforming strategic priorities into actionable plans that drive revenue growth, improve profitability, strengthen pricing discipline, and accelerate customer adoption across the portfolio while building creative capital portfolio attainment programs.

Working across Marketing, Sales, HCS, Finance, and Business Unit leadership, the Director will lead commercial planning, account prioritization, pricing governance, field activation, promotion optimization, and performance analytics. Success in this role will be measured by the ability to turn insights into action, improve communication and tools that drive execution consistency, enhance commercial decision-making, and deliver measurable business results.

This role is ideal for a strategic thinker who thrives in highly cross-functional environments and can move seamlessly between analytics, commercial strategy, pricing, and field execution.

Key Responsibilities Commercial Strategy & Execution Translate portfolio strategy into actionable commercial plans that support revenue, share, adoption, and profitability objectives.

Develop and maintain account segmentation and prioritization frameworks that helps  Marketing align with Sales by providing resources against the highest-value opportunities.

Partner with Sales Leadership to identify growth opportunities, competitive conversion initiatives, and strategic account priorities.

Drive execution plans that connect upstream strategy, downstream marketing, sales activation, and field adoption.

Lead annual and quarterly commercial planning processes that align business objectives with execution priorities.

Pricing Strategy & Governance Own commercial pricing strategy and pricing governance processes across product portfolios.

Develop pricing recommendations that support growth, value realization, and margin expansion objectives.

Partner with HCS, Finance, and Sales Leadership to establish pricing guardrails, approval structures, and discount disciplines.

Lead pricing performance reviews and identify opportunities to improve ASP, mix, and profitability.

Support deal review processes for strategic opportunities requiring exception pricing or commercial investment.

Monitor pricing trends, market dynamics, and competitive pricing strategies.

Promotion & Field Activation Develop commercialization frameworks that improve field adoption and customer engagement.

Partner with US Marketing team to ensure promotional investments are aligned to strategic growth priorities.

Build field-facing business analysis tools, messaging, and account plans that help drive execution consistency.

Ensure strategic initiatives are translated into measurable field actions.

Lead activation strategies for key launches, growth programs, and portfolio initiatives.

Analytics & Business Performance Establish commercial dashboards and KPI frameworks that measure performance across pricing, promotion, account penetration, and growth initiatives.

Deliver actionable insights that inform business decisions and resource allocation.

Analyze customer, market, portfolio, and sales performance data to identify opportunities and risks.

Create executive-level reporting that communicates performance trends, recommendations, and required actions.

Support forecasting, annual planning, and business reviews with meaningful commercial insights.

Cross-Functional Leadership Serve as a key liaison between Marketing, Sales, HCS, Commercial Operations, Finance, and Business Unit leadership.

Influence decision-making without direct authority across multiple stakeholders.

Lead cross-functional teams to drive…