Technical Sales & Application Manager, Protection & Controls - West

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The Technical Sales & Application Manager for Power System Protection & Control is responsible for driving revenue growth, market penetration, and customer engagement through a combination of deep technical expertise and commercial leadership. This role bridges application engineering, technical sales, and market development
, supporting Electric Utility customers with advanced protection, control, and power quality solutions.

The position requires strong knowledge of power system protection, controls, and grid automation technologies
, combined with the ability to translate customer needs into actionable sales strategies, product improvements, and application solutions.

• Lead technical sales efforts for protection, control, and power quality solutions across assigned territory.
• Develop and execute territory specific sales strategies to achieve revenue and growth targets.
• Conduct product presentations, demonstrations, and technical seminars to customers and channel partners.
• Support complex sales cycles by providing application expertise and solution positioning.

• Own territory execution includes planning, forecasting, and performance tracking
• Support quotation activities and ensure solutions align with customer specifications.
• Drive sales through differentiated applications and technical value propositions.
• Maintain disciplined CRM practices including opportunity tracking, activity logging, and account planning.
• Manage customer accounts, territories, agents, channel partners or strategic customers.
• Establish consistent customer engagement cadence including site visits, technical discussions, and follow-ups with clear action plan and next steps

• Serve as the primary technical advisor to customers on system design, product selection, application requirements, protection & control schemes, automation strategies, and grid modernization initiatives.
• Support troubleshooting, installation, and integration of protection and control systems.
• Serve as escalation point for customer issues, ensuring timely resolution through internal coordination
• Develop application notes, technical documentation, and customer training materials.

• Analyze market trends, competitor activity, and customer requirements to identify growth opportunities.
• Build and maintain relationships with utilities, EPCs, consultants, and key stakeholders.
• Expand presence in key segments such as electric power distribution, generation, substations & distribution automation.
• Drive adoption of emerging technologies (e.g., digital substations, IEC 61850, grid analytics).

• Partner closely with Business Development, Product Management, Engineering, Customer Technical Services, and applicable HUS sales teams to:
  • Translate customer needs into product enhancements
  • Support new product development and validation
  • Provide “Voice of the Customer” feedback
  • Support pilot programs, trials, product evaluations, and customer validation processes
• Collaborate with internal teams on pricing strategies, proposals, and technical solutions

Qualifications & Experience

Education

• BSEE or an equivalent experience; MSEE or MBA preferred.

Experience

• 3-10 years in power systems, with emphasis on protection & control applications, technical sales, or application engineering.
• Experience working with:
• Transformer Tap Changer, Voltage Regulator, and Capacitor Controls. Recloser controls, Protective Relays, PQ meters and automation systems
• Working…