Marketing & Comm Specialist

Department Contact:Marissa Holguin, madoming,

Internal or External Search:External
- Open to all applicants

Advertising

Summary:

The College of Arts & Sciences at New Mexico State University is seeking qualified applicants for a Marketing and Communications Specialist position.

Position Title: Marketing & Comm Specialist

College/Division: Arts and Sciences College

Department: 330000-ARTS AND SCIENCES COLLEGE

Location: Las Cruces

Offsite Location (if applicable):

Target Hourly/Salary Rate: Commensurate with qualifications.

Appointment Full-time Equivalency: 1.0

FLSA Status
:

Exempt

Bargaining Unit Announcement: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).

Contingent Upon Funding:Contingent upon funding

Standard

Work Schedule:

Standard (M-F, 8-5)

If Not a Standard

Work Schedule:

• Creating and refreshing marketing materials, social media content, drip campaigns, etc. Create flyers, social media posts, email and text communications to potential students/participants.
• Campaign Management
  - Create campaign assets with high-quality video, photos, and landing page design to attract prospective students. Plan and oversee multi-platform digital media campaigns to enhance brand awareness and support enrollment objectives.
• Creative Content Creation and Oversight
  - Lead the production of engaging and visually compelling campaigns and digital media assets. Ensure all content aligns with NMSU College of Arts & Sciences brand voice, mission, and target audience needs. For example, coordinating the development of promotional videos, student testimonial series, and motion graphics for enrollment campaigns.
• Digital Media Strategy Development
  - Develop and execute comprehensive strategies for digital media content aligned with NMSU College of Arts & Sciences overall marketing goals. For example, creating a strategy that integrates video storytelling, photography, and interactive media to elevate brand visibility and foster student engagement.
• Website Content Management
  - Maintain and update College of Arts & Sciences web pages and campaign landing pages in accordance with NMSU brand and accessibility standards. Work with departments to publish accurate, timely information about programs, events, and student opportunities; review content and links regularly; and improve page organization, search visibility, and calls to action. Monitor website analytics and recommend updates that strengthen the user experience and support recruitment goals.

Required

Education and Experience:

Associate's Degree + 7 years of relevant experience or a Bachelor's degree + 5 years of relevant experience.

Equivalent

Qualifications:

• Experience developing digital marketing content and campaigns for multiple audiences.
• Strong graphic design, photography, and video production or editing skills, with a portfolio of work.
• Experience updating web pages through a content management system and writing clear, accessible web content.
• Strong writing and editing skills for social media, email, web, and print.
• Ability to manage multiple projects, meet deadlines, and work with departments to gather and verify information.
• Experience using website and campaign analytics to assess results and recommend improvements.
• Experience marketing academic programs or recruiting prospective students.
• Proficiency with Adobe Creative Cloud or comparable design and video tools.
• Knowledge of search engine optimization, digital accessibility, and brand standards.
• Knowledge of or experience with Cascade CMS and Word Press, including updating page content, maintaining links, and publishing accessible, brand-consistent web pages.

Special Certification/Licensure:

Environment: Work is normally performed in a typical interior/office work environment.

Physical Effort: No or very limited physical effort required.

Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.

Risk: No or very limited exposure to physical risk.