VP, Adjacent Market

Overview

Vice President, Adjacent Market at Aristocrat Gaming. Responsible for identifying, developing, and implementing strategies to enter new markets and drive growth through expansion, diversification, and innovation.

• Leading the commercial strategy for all adjacent (CII, HRM, COAM, VLT/VGT/Routes) and new land‑based markets globally.
• Orchestrating strategic expansion initiatives into emerging gaming markets across North America.
• Collaborating with cross‑functional teams to drive product innovation and tailored solutions for new jurisdictions.
• Leading business development efforts with tribal, commercial, and lottery partners.
• Navigate evolving regulations across different jurisdictions, demonstrating understanding of local licensing requirements, data privacy laws, and responsible gaming practices.
• Conduct market research to identify potential new markets, analyze competitive landscapes, and assess market opportunities.
• Collaborate with internal and external partners, including marketing, sales, products, and operations, to ensure successful market entry and ongoing growth.

• Bachelor's degree in business, marketing or related field and 15+ years of experience, or a combination of both preferred.
• Expertise in CII, HRM, COAM, VLT/VGT/Routes, and developing terrestrial markets across the globe.
• 10+ years of dynamic leadership experience in marketing or business development roles, preferably in the gaming industry.
• Deep understanding of market research methodologies, competitive analysis, and financial modeling.
• Tight‑knit teamwork and interpersonal skills, with the ability to influence at all levels.
• Executive presence, strategic vision, and a passion for innovation in player engagement.

Travel expectations: up to 75% of the time.

Pay range: $255,150 – $473,850 per year. Final offers will consider experience level, education, skills, work location, and equity.

Comprehensive benefits package including health, dental, vision, paid time off, 401(k) with employer matching. More details at

• World Leader in Gaming Entertainment
• Robust benefits package
• Global career opportunities

Role is subject to mandatory background screening and regulatory approvals. Requires compliance with gaming regulatory authorities and related laws.

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location on a full‑time basis without the need for current or future visa sponsorship.

We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V.

• All about the Player
• Talent Unleashed
• Collective Brilliance
• Good Business Good Citizen