CRM Manager

CRM Manager – Automotive Dealership

Location: Las Vegas, NV

Type: Full-Time

Compensation: Performance-based;
Base pay range: $75,000.00/yr - $/yr

We are hiring a CRM Manager to own CRM execution, discipline, and performance across phone, internet, and showroom operations. This is a hands‑on, accountability‑driven role—not an admin position. You will inspect daily activity, train teams, enforce process, and drive appointment show rates and sold results.

• Daily CRM inspection
• Lead response times, task completion, contact attempts, and data integrity
• Lead aging, orphaned leads, and follow‑up compliance
• Notes quality, disposition accuracy, and pipeline hygiene
• Appointment setting & show process
• Standardize and enforce appointment‑setting processes
• Monitor appointment confirmations, reschedules, and no‑shows
• Own the missed appointment recovery process (same‑day + next‑day)
• Phone, internet, & showroom up processes
• Ensure consistent handling of inbound calls, web leads, chats, and texts
• Enforce showroom “up” logging, outcomes, and follow‑up execution
• Track outbound activity and conversion performance
• Unsold showroom process
• Enforce same‑day and long‑term follow‑up on all unsold opportunities
• Ensure proper next‑step commitments are logged and executed
• Eliminate lead leakage and “lost to neglect” deals
• Training & coaching
• Train new hires and retrain existing staff on CRM usage and workflows
• Conduct regular refreshers on best practices and required standards
• Partner with Sales and BDC leadership to correct behavior gaps
• CRM health & discipline ownership
• Be the single point of accountability for CRM cleanliness and compliance
• Build and maintain CRM dashboards, reports, and alerts
• Identify breakdowns early and drive corrective action immediately

• Automotive dealership experience (Sales, BDC, Internet, or CRM leadership)
• Deep understanding of CRM workflows, lead management, and follow‑up discipline
• Strong operational mindset—inspection, accountability, and consistency matter
• Comfortable holding people accountable at all levels
• High attention to detail with the ability to see patterns and performance gaps

The CRM is the heartbeat of the dealership. If it’s sloppy, sales suffer. If it’s disciplined, results follow. This role directly impacts contact rate, appointments, show rates, closing percentages, and revenue
.

Entry level