Category Manager - Packaged and Adult Beverages

• Shrink reduction

Las Vegas, NV Corporate Headquarters / Hybrid as Required

Merchandising & Category Management

Director of Category Management

Exempt

LV Petroleum is seeking a highly strategic, analytical, and commercially driven Category Manager - Beverages & Alcoholic Beverages to lead the development, execution, and optimization of all beverage categories across the enterprise. This includes packaged beverages, fountain beverages, coffee, energy drinks, sports drinks, bottled water, juice, beer, wine, spirits, ready-to-drink alcoholic beverages, and emerging beverage segments. The Category Manager serves as the business owner for one of the company's most critical revenue-producing categories and is accountable for category growth, profitability, assortment strategy, supplier partnerships, pricing architecture, promotional effectiveness, inventory productivity, and market competitiveness.

This role partners closely with Operations, Marketing, Finance, Supply Chain, and Store Leadership to ensure beverage offerings align with consumer demand, market trends, and enterprise growth objectives while maximizing sales, margin, and customer satisfaction.

• Develop and execute annual and multi-year category strategies for all beverage and alcoholic beverage segments.
• Establish category goals, financial targets, and strategic initiatives that support company growth objectives.
• Identify growth opportunities through trend analysis, market research, competitive intelligence, and consumer insights.
• Evaluate emerging beverage and alcohol trends to ensure LV Petroleum maintains a competitive market position.
• Lead innovation efforts through new product introductions, limited-time offerings, and seasonal programs.
• Own category sales, gross profit, margin performance, inventory productivity, and contribution to EBITDA.
• Analyze category performance metrics and implement corrective actions to improve results.
• Develop forecasts, annual budgets, and financial plans for assigned categories.
• Monitor profitability by supplier, brand, SKU, package size, and retail channel.
• Drive category performance through data-driven decision-making and financial discipline.
• Lead strategic negotiations with beverage and alcohol suppliers.
• Negotiate pricing agreements, rebates, incentives, promotional funding, and growth partnerships.
• Establish and manage supplier scorecards and performance review processes.
• Build executive-level relationships with major beverage, beer, wine, spirits, and distribution partners.
• Identify opportunities for exclusive programs and strategic supplier agreements that create competitive advantages.
• Manage product assortment, SKU rationalization, and category segmentation.
• Establish pricing strategies that maximize sales, profitability, and customer value perception.
• Optimize planograms, shelf placement, cold vault allocations, and merchandising standards.
• Utilize category management principles to improve customer shopping experience and basket size.
• Ensure product assortments meet varying market demographics and regional preferences.
• Develop annual category promotional calendars.
• Partner with Marketing to create impactful beverage promotions and campaigns.
• Measure promotional effectiveness and return on investment.
• Manage vendor-funded marketing initiatives and cooperative advertising opportunities.
• Support new store openings, remodels, acquisitions, and growth initiatives.
• Partner with Supply Chain teams to maintain optimal inventory levels.
• Monitor service levels, in-stock percentages, and inventory turns.
• Reduce out-of-stock occurrences while minimizing excess inventory.
• Support forecasting accuracy and replenishment strategies.
• Identify…