Social Media Specialist

Responsibilities

• Provide timely and courteous guest service consistent with the company’s guest service culture
• Execute the social media calendar for assigned properties, ensuring timely and on‑brand content across platforms (IG, FB, X, Tik Tok, etc.)
• Conduct frequent on‑property visits to capture high‑quality photo and video content featuring events, F&B, gaming, promotions, entertainment, and guest/team engagement
• Edit and prepare content for posting across various formats (stories, reels, static posts, short‑form video)
• Act quickly on trends, viral formats, and timely opportunities to keep content fresh and relevant
• Monitor social channels daily, responding to comments, DMs, mentions, and collaboration requests in a timely and brand‑appropriate voice
• Engage with property pages and audiences to grow reach and maintain active, authentic conversations
• Follow and track relevant influencers; perform outreach for potential collaborations

• 1–2 years of experience in social media, content creation, or digital marketing; or combination of work experience and education; recent graduates with strong portfolios, internships, or proven passion for social media
• Strong familiarity with major social platforms including Instagram, Facebook, X, Tik Tok, and You Tube, with an enthusiasm for new features and trends
• Comfortable capturing on‑property content—photos, videos, interviews, team moments, events, and promotions—using mobile devices or basic camera equipment
• Hungry to learn and grow, with a proactive mindset and excitement for hands‑on content creation in fast‑paced environments.
• Strong communication and writing skills, with the ability to understand and follow established brand voice
• Comfortable speaking with property teams and interacting with department leads
• Organized, dependable, and able to manage multiple tasks while adapting quickly to changing needs or trends
• Basic proficiency with content editing tools such as: