Specialist - Property Signage

Position Overview

The primary responsibility of the Specialist - On Property Signage is to deploy digital content throughout the resort and maintain content consistency and brand guidelines while enhancing the guest experience. This role is also responsible for collaborating with partners/teams to receive digital content, which includes quality control, scheduling, and distribution of content throughout on property digital and static platforms. All duties are performed in accordance with departmental and The Venetian Resort’s policies, practices, and procedures.

• Work closely with the Sr. Manager, On Property Signage on digital and static signage throughout the property.
• Assist in managing consistency and integrity of marketing communications and the guest experience for the on‑property advertising program.
• Move advertising projects through the development process making sure deadlines are met.
• Work closely with internal Team Members as well as external agencies and clients in a collaborative fast‑paced environment to create a rewarding digital signage guest experience.
• Ensure all supplied digital media meets technical specifications for all supported digital platforms supported by IT and Marketing.
• Ensure all supplied digital media copy communicates clear and correct information and reinforces The Venetian Resort style guide and digital content guide.
• Create content playlist strategy, day parting schedules, and standard timelines for property initiatives.
• Create individual on property advertising plans for paid, contract and bonus venues, including casino, entertainment, food & beverage, partnerships, and retail partners.
• Schedule and publish content for distribution to property signage platforms using Content Management Systems (CMS) for deployment of assets including Four Winds/Poppulo Interactive Content Manager.
• Develop requesting and reporting process for internal signage tracking.
• Maintain effective and accurate management of static inventory and digital signage playlists and update them as needed.

• Collaborate with departments and vendors to coordinate cross property marketing efforts.
• Brainstorm and develop creative concepts by collaborating with clients, vendors, copywriters, print graphic designers and management to ensure quality of creative and overall execution of deliverables to adhere to property Brand Marketing standards.
• Develop and manage internal digital marketing initiatives; by remaining current in the fields of digital signage/DOOH/Placed Based Media Networks, with specifics to hardware, software, and content creation.
• Coordinate and attend on property walkthroughs with clients, partners, vendors and supporting departments.
  
  Ensure databases and systems are adequately maintained.
• Safety is an essential function of this job.
• Consistent and regular attendance is an essential function of this job.
• Performs other related duties as assigned.

All The Venetian Resort Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

• 21 years of age.
• Proof of authorization/eligibility to work in the United States.
• High School Diploma or equivalent. Bachelor’s Degree in a relevant discipline preferred.
• 2 – 4 years of experience in multimedia digital design and/or graphic design, preferably in a hospitality or retail environment, with direct experience managing digital signage platforms.
• Working Knowledge of Microsoft Windows, Mac OS X / Mac iOS, Microsoft Office, backup of data systems and Adobe Creative Suite.
• 2 years of analytical and tracking skills relative to digital signage/digital advertising and scheduling, as well as presentation skills to effectively collaborate with developers, vendors, and subject matter experts to establish the technical vision and analyze tradeoffs between usability and performance needs.
• Basic understanding relative to print; in pre‑press and production, relative to digital signage/DOOH/Placed Based Media Networks; in…