Digital Sportsbook Planning Specialist - Hybrid; Jersey or Las Vegas

Digital Sports book Planning Specialist - (Jersey City or Las Vegas)

Join to apply for the Digital Sports book Planning Specialist - (Jersey City or Las Vegas) role at Caesars Entertainment.

2 days ago:
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At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

• Our Mission: “Create the Extraordinary”
• Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”
• Our Values: “Blaze the Trail, Together We Win, All-In on Service”

Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

As a Digital Sports book Planning Specialist on the Caesars Sports book Digital Sports book & Customer Retention team, this role shapes retention and lifecycle marketing strategies. The position is centered on rapid growth & improvement to deliver a quality customer experience through a blend of creativity, planning, analysis, and execution. You will help execute promotional campaigns and drive retention through all appropriate channels.

• Develop and execute the Caesars Sports book promotional strategy across national and regional channels to support the retention of digital bettors.
• Plan and forecast retention mechanisms corresponding with localized market regulations.
• Create reports and analyze data to evaluate the performance of promotions.
• Track executional processes, competitor programs, and industry initiatives to improve efficiency for scale.
• Update customer journey metrics to implement new user experiences in line with evolving technical functionality.
• Compile terms, conditions, and legal disclaimers for promotions.
• Provide background research and data analysis to support promotions and promotion development.
• Assist in the weekly and monthly financial & KPI reporting for promotions as directed by the promotions manager.
• Develop and maintain a comprehensive sports calendar by sport, league, & popular teams by state.

• 2+ years of gaming experience; ideally gained with an online Sports book operator.
• Basic understanding of statistics, particularly probability, and odds.
• Strong knowledge of sports, players, teams, and statistics.
• Passion for sports betting with an understanding of the industry.
• Superb communication, organizational, operational, teamwork, and interpersonal skills.
• Strong numerical and analytical skills, with the ability to use a range of data insights.
• Proven capability to deliver projects against time‑sensitive deadlines.
• Experience in multiple data analysis tools, including MS Office, Power BI, Tableau, Jira, Confluence, Looker, & Optimove.
• Ability to use workflow management tools to align with other teams on cross‑team work.
• Ability to understand league and gaming regulations.

• Ambition. Proactively seeks opportunities to learn & grow.
• Initiative. Acts and thinks beyond tasks to accomplish goals.
• Team Focused. Ensures understanding, cooperation, and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness. A genuine understanding of personal strengths and weaknesses.
• Environmental Radar. Understands how to get things done and when to involve others in decisions.
• Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
• Problem Finding. Routinely looks to improve services, processes, and strategies.
• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful ideas.
• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating…