Consumer Insights Manager

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We are looking for a dynamic Consumer Insights Manager to join our Global Consumer Insights team! This role will lead market research initiatives supporting Aristocrat across both Gaming (land‑based slot machines) and Interactive (online real‑money gaming) businesses. In this highly collaborative and pivotal role, you will report to the Director of Consumer Insights and engage with global studios to deliver consumer‑centric insights that drive business growth and product decisions within the regulated gaming sector.

• Develop positive relationships with slot studios, handling day‑to‑day research activities to understand business needs and deliver actionable insights.
• Collaborate with colleagues from the Market Research unit and key gaming sector partners.
• Develop and implement research methodologies, such as art and theme testing, landscape studies, player motivation research, hardware studies, and driven happiness evaluations.
• Build clear, insightful reports and presentations, translating findings into meaningful narratives and actionable recommendations for senior executives and cross‑functional teams.
• Include secondary industry or internal data to complement primary research insights and ensure a complete understanding of player preferences and behaviours.
• Manage relationships with existing research vendors and onboard new partners to support research initiatives optimally.
• Have prior experience in slots gaming, casino, real‑money online gaming, or a closely related regulated entertainment market.

• 3+ years of experience with market research methodologies and hands‑on project management from start to finish.
• Strong writing and presentation skills, effectively communicating findings to various stakeholders.
• Proficiency in crafting clear, relevant reports for different audiences.
• Ability to conduct research independently or collaboratively, ensuring projects meet objectives and timelines.
• Proven experience using internal or external data sources to extract, analyse and synthesize information that addresses business questions and drives strategic decision‑making.
• Preferred:
  Master’s degree or equivalent experience in market research, psychology, business, or a related field.
• Experience conducting research in a regulated industry such as gaming, finance, or healthcare with a strong understanding of compliance; direct experience in real‑money gaming is highly desirable.
• Hands‑on experience with qualitative methods, including in‑person research, product testing, intercept interviews, and other face‑to‑face methodologies.
• Familiarity with survey tools (e.g., Qualtrics), data analysis software (e.g., SPSS), or consumer panels is advantageous.

Aristocrat is a world leader in gaming content and technology, and a top‑tier publisher of free‑to‑play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions who love our casino and mobile games. We prioritize responsible gameplay, strong governance, employee wellbeing and sustainability, and we value diversity and inclusion.

• World Leader in Gaming Entertainment
• Robust benefits package, including health, dental, vision, paid time off and a 401(k) plan with employer matching
• Global career opportunities

Up to 25%

$107,184 – $199,056 per year

We aim to pay a market competitive salary focusing near the median of our pay ranges. Final offers are based on experience, education, skills, location and internal pay equity.

We are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for a full‑time basis without current or future visa sponsorship.

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