Slot Player Development Director

POSITION OVERVIEW

The Director of Player Development - Slots is a key role responsible for managing and implementing strategies to attract, engage, and retain high-value players. This position plays a crucial role in driving revenue growth by building strong relationships with players, providing exceptional guest service, and creating personalized experiences to enhance their overall gaming and entertainment experience. While not exclusively required to only take care of slot players, most of this individual’s time is focused on slot marketing initiatives.

The following and other duties may be assigned as necessary:

• Execute player development strategies aligned with the overall marketing and business objectives
• Identify target market segments and implement customized programs to attract and retain high‑value players
• Utilize customer data, analytics, and industry trends to drive decision‑making and optimize player development initiatives
• Build and maintain strong relationships with existing and potential high‑value players
• Personally interact with players to understand their preferences, needs, and expectations
• Foster long‑term loyalty by providing exceptional guest service and resolving player issues or concerns promptly
• Leverage the VIP program to reward and recognize loyal players
• Collaborate with various departments, such as hospitality, food and beverage, and entertainment, to enhance the overall player experience
• Participate in special events, tournaments, and entertainment experiences to attract and engage players
• Collaborate with the marketing team to implement compelling promotions and campaigns targeting high‑value players
• Monitor, analyze, and report on player development initiatives, including player acquisition, retention, and revenue metrics
• Utilize data and insights to identify areas for improvement and make data‑driven recommendations to optimize player development strategies
• Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor's degree in Marketing, Hospitality, Business Administration, or a related field and/or equivalent work experience
• Six (6) years of experience in player development, customer relationship management, or a similar role within the casino or hospitality industry
• In‑depth knowledge of casino marketing strategies and player segmentation
• Strong understanding of player behavior and preferences
• Excellent interpersonal and communication skills
• Ability to provide leadership and direction contributing to the success of the organization through engaging, developing, and mentoring individuals and teams
• Cross‑cultural experience preferred
• Proven ability to build and maintain relationships with high‑value players
• Analytical mindset with the ability to use data to drive decision‑making
• Strong leadership and team management skills
• Proficient in using customer relationship management (CRM) software and other relevant marketing tools
• Flexibility to work evenings, weekends, and holidays as required by the industry
• Fluency in languages other than English is a plus
• Experience in developing and implementing player development strategies
• Must have excellent communication skills, planning skills, judgment, high moral integrity, and a strong work ethic
• Must conduct oneself in accordance with all Nevada Gaming Commission Regulations and Player Development departmental policies and procedures
• Excellent relationship‑building and customer service skills
• Ability to clearly present information through the spoken or written word; speak with customers or employees, listen effectively
• Ability to demonstrate a high level of service delivery; to do what is necessary to ensure customer satisfaction, deal with service shortfalls, and prioritize customer or…