Product Manager

AREA
15, located parallel to the Las Vegas Strip, represents the world's first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA
15's curated mix of dynamic destinations-including LIFTOFF Bar and Ride, Meow Wolf's Omega Mart, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World:
Portals Into the Infinite, Museum Fiasco, Dopeameme Institute for Pleasure Research (D.I.P.R.), JOHN WICK EXPERIENCE and many more-represents what's next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA
15 attracts visitors of all ages. Zone 2:
The Terminals at the AREA
15 District welcomes Universal Destinations & Experiences' new, year-round horror entertainment experience Universal Horror Unleashed, Felix & Paul Studios' Interstellar Arc, The Escape Game/Great Big Game Show and many more coming soon! Follow on Instagram and Facebook: @AREA
15

Official; and You Tube: AREA
15. Hashtag: #AREA
15. AREA
15 is an equal opportunity employer and values diversity. We are committed to complying with all federal, state and local laws providing equal opportunities and all other employment laws and regulations.

AREA
15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion.

AREA
15 is seeking a product leader to own its ticketed product portfolio, including à la carte experiences, bundled passes, upgrades, and add-ons, from concept and launch through optimization and retirement. Reporting to the SVP, this role builds and manages the product roadmap, designs bundle and pass structures that grow average transaction value and conversion, and partners with Revenue Management on pricing, promotions, and yield.

The position analyzes sales performance and guest feedback to improve existing products and develop new offers, works with tenant and venue partners on cross-venue bundles, and leads go-to-market planning with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience to ensure every product is set up accurately, communicated clearly, and positioned for success.

• Own the AREA
  15 ticketed product portfolio across à la carte experiences, bundled passes, upgrades, and add-ons, covering the full lifecycle from concept and launch to optimization and retirement.
• Build and maintain the product roadmap, prioritized by revenue impact, guest demand, and operational feasibility.
• Design bundle and pass structures, including tiers, inclusions, validity rules, and restrictions, that grow average transaction value and conversion.
• Partner with Revenue Management on pricing strategy, dynamic pricing, promotions, and yield across channels and dayparts.
• Analyze sales mix, attach rates, bundle take-rate, redemption, and channel performance to identify growing, underperforming, and cannibalizing products.
• Translate guest feedback, onsite sales input, and market trends into product improvements and new offers.
• Collaborate with tenant and venue partners to develop cross-venue bundles and partner products, including inventory, revenue share, and redemption logistics.
• Manage product setup and accuracy in ticketing, POS, and e-commerce platforms, including inventory, rules, and integrations.
• Lead go-to-market planning for new products with Marketing, Onsite Ticket…