Digital Marketing Specialist

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Welcome to Bluberi, where we’re putting the FUN in gaming! Driven by innovation and a dash of disruption, our team are masterminds of developing highly original software and technology solutions that spice up the gaming scene. Bluberi is rapidly expanding and offers 5 offices throughout North America – headquarters in Las Vegas, NV, and design studios located in Reno, NV;
Drummondville, QC;
Moncton, NB and our newest studio in Austin, TX. We bring over 30 years’ industry experience, and we’re committed to delivering standout casino gaming experiences to players and operators alike. Our creative innovators are on a mission to shake things up with fun-driven products. At Bluberi, we dare to be bold, proud of our creativity, enjoy being disruptors and are always ready to add a little extra imagination with a twist into everything we do.

• We Are the New School
• Clarity and Transparency
• Find It, Fix It, Own It
• Standard Operating Success
• Easiest Company to do Business With
• It’s A Team Sport
• Celebrate Wins, But Never Be Satisfied

As the Digital Marketing Specialist I you will contribute to the developing, executing, and monitoring comprehensive digital marketing campaigns across various channels. In this position, you will own and drive our digital marketing programs, working to elevate our brand awareness among casino operators (B2B) and engage slot players (B2C). Digital marketing is an important advertising and brand driver for the business, this is considered a important role for the department in contributing to our 2025 social media and eCommerce goals.

• Strategy and Campaign Development:
  • Develop and execute digital marketing strategies to achieve brand awareness, lead generation for our online merch store, and support company sales goals.
  • Design and implement B2B campaigns targeting casino operators and B2C initiatives aimed at engaging slot players.
  • Collaborate with internal teams to align digital marketing efforts with overarching company goals.
• Channel Management:
  • Manage and optimize digital channels, including social media platforms, email marketing, search engine marketing (SEM), and website content.
  • Lead the development of social media strategies to grow followers and increase engagement, particularly focusing on slot player communities.
  • Maintain and enhance Bluberi’s online merch store to drive sales of branded game apparel.
• Website and SEO:
  • Oversee the management and optimization of Bluberi’s Word Press website.
  • Implement and monitor SEO best practices, possibly using tools like SEMRush to increase organic visibility and search rankings.
  • Collaborate with the development team to ensure the website provides a seamless user experience.
  • Routinely update company’s Word Press website with new content that includes company cultural images, new product pages and press releases/blog posts.
  • Goal is to transition website management oversight from company’s third party developer to the Sr. Digital Marketing Specialist by end of 2025.
• Analytics and Performance Optimization:
  • Utilize Google Analytics, Hub Spot, and other analytics platforms to track and analyze campaign performance.
  • Provide actionable insights and recommendations based on data analysis to continuously optimize campaigns.
  • Prepare and present detailed reports on digital marketing performance to stakeholders as it pertains to social channels, website and online merch store.
  • Prepare and present campaign ideas and recommendations with actionable tactics to grow promote and grow store revenue.
• Content Creation:
  • Collaborate with creative teams to produce engaging content, including graphics, videos, blogs, and email campaigns, tailored to B2B and B2C audiences.
  • Ensure all content is consistent with Bluberi’s brand voice and messaging.
  • Leverage trending marketing initiatives that create brand excitement, engagement as well as viral discussions to grow B2B and B2C audiences.
• Stakeholder Engagement:
  • Build relationships with casino operators…