Digital Marketing Manager

Responsibilities

• Manage and execute all digital marketing efforts, including paid digital advertising, SEO, website maintenance, community management, and content creation.
• Develop and implement strategies to drive traffic, engagement, and conversion across all digital channels, ensuring consistency with respective Clique Hospitality brands and marketing objectives.
• Plan, create, and publish engaging content for the website, and integrating social channels with paid digital ads and website content including but not limited to Google, Facebook, Instagram, Twitter, and Tik Tok, in alignment with the overall content strategy and marketing goals.
• Monitor social media and other digital channels for trends, opportunities, and potential issues, and provide regular reports on performance, insights, and recommendations.
• Create and manage digital marketing campaigns, including ad copy and creative assets, using platforms such as Google Ads, Meta Ads, Tik Tok Ads.
• Manage listing platform ads such Google My Business, Yelp, and Trip Advisor, to ensure accuracy of information and increase bookings.
• Implement email marketing campaigns to promote events, special offers, and other initiatives, using platforms such as Mailchimp.
• Manage rewards programs, developing and implementing strategies to drive engagement and loyalty among guests.
• Assist with photoshoot and video shoots to create high-quality and engaging visual content for marketing purposes.
• Collaborate with internal and external stakeholders, such as graphic designers, photographers, and influencers, to develop high-quality and effective digital assets.
• Analyze and report on digital marketing performance, identifying opportunities for improvement, optimization, and innovation, using tools such as Google Analytics, Sprout Social, and SEMrush.
• Stay up-to-date with industry trends and best practices in digital marketing, social media, and hospitality, and share knowledge and insights with the team.